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Cat Pool

Maybe

The products selling today average only 3.5★. But shoppers spend an estimated $65K a year here, so Cat Pool is a Maybe.

Flapen Score
60
60 / 100
Top 14% of 3,978 Pet Supplies niches · +9 vs the category median of 51
Market size
$65K/yr146K searches / yr
90-day growth
+50.4%search demand this quarter
Competition
49%top-5 click share · 24 brands · 50 sellers

Flapen Score

Cat Pool against its category

The dotted line is the Pet Supplies average. Past it, Cat Pool is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Pool market on Amazon at a glance

Shoppers on Amazon United States searched for Cat Pool 146K times last year and spent an estimated $65K. The top 5 brands take 60% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +50.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months
146K
Growth, 90 days vs prior 90
+50.4%
Conversion, latest week
3.0%
Market size, estimated
$65Ka year
Peak month
July4.6× the quietest month
Top search term
cat pool28K searches a year

02 · Price

A sale here is worth $14.86.

Listings sell for $14.86 on average, from $8.09 to $25.85. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $14.86 that is $1K to $4K a year per listing.

Average price
$14.86under the $15 to $100 sweet spot
Price range
$8.09–$25.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 27.7% of listings are out of stock. The average listing ranks #457 within Toys. It carries 783 reviews at 3.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
97%
Out of stock, average day
27.7%
Average rank
#457in Toys
Average rating
3.54 starsAmazon United States average 4.42 stars
Average reviews
783per listing
Listings tracked
33

04 · Newcomers

5 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
5Amazon's first-year sales bar
Average brand age
24 months

Products

Top Cat Pool products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

50

Top-5 brand share

60%

Top 20: 97%

Top-5 click share

49%

Top 20: 87%

Open market

33%

  • Brand 118%
  • Brand 213%
  • Brand 312%
  • Brand 411%
  • Brand 57%
  • Brand 67%

Demand

Cat Pool search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KBlack Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 4.6×

Search terms

Top Cat Pool search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat pool28K/yr
  • cat water toy27K/yr
  • cat water toys15K/yr
  • cat pool toy10K/yr
  • water toys for cats15K/yr
  • cat water toys for indoor cats8K/yr
  • swimming fish cat toy5K/yr
  • cat fish bowl toy8K/yr
  • water cat toy5K/yr
  • water toy for cats5K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Pool

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Fun/Entertainment Experience”
16%of negative reviews mention “Durability”
2.3%of orders come back
“Didnt last”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cat Pool questions

Answered from the same tracked data.