Cat Play Mat

Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $163K a year.

Searches, last 12 months

223K

Growth, 90 days vs prior 90

-2.4%

Conversion, latest week

4.2%

Market size, estimated

$163Ka year

Peak month

August1.8× the quietest month

Top search term

cat play mat61K searches a year

Listings sell for $17.59 on average, from $4.63 to $41.23. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $17.59 that is $2K to $4K a year per listing.

Average price

$17.59inside the $15 to $100 sweet spot

Price range

$4.63–$41.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

1.3%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #118 within Toys. It carries 4,293 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

7.2%

Average rank

#118in Toys

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

4,293per listing

Listings tracked

41

12 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

9Amazon's first-year sales bar

Average brand age

30 months