Cat Plates
FailShoppers spend an estimated $44K a year here, so Cat Plates is a Fail.
- Flapen Score
- 48 / 100Ranks 2,345 of 3,978 Pet Supplies niches · −3 vs the category median of 5148
- Market size
- $44K/yr76K searches / yr
- 90-day growth
- -1.8%search demand this quarter
- Competition
- 39%top-5 click share · 30 brands · 57 sellers
Flapen Score
Cat Plates against its category
The dotted line is the Pet Supplies average. Past it, Cat Plates is stronger. Inside it, weaker.
Market
The Cat Plates market on Amazon at a glance
Shoppers on Amazon United States searched for Cat Plates 76K times last year and spent an estimated $44K. The top 5 brands take 58% of clicks. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.
- Searches, last 12 months
- 76K
- Growth, 90 days vs prior 90
- -1.8%
- Conversion, latest week
- 4.2%
- Market size, estimated
- $44Ka year
- Peak month
- September2.3× the quietest month
- Top search term
- flat cat bowl24K searches a year
02 · Price
A sale here is worth $13.93.
Listings sell for $13.93 on average, from $4.46 to $32.47. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $13.93 that is $0 to $1K a year per listing.
- Average price
- $13.93under the $15 to $100 sweet spot
- Price range
- $4.46–$32.47
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #81 within Feeding & Watering Supplies. It carries 1,635 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 98%
- Out of stock, average day
- 0.0%
- Average rank
- #81in Feeding & Watering Supplies
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 1,635per listing
- Listings tracked
- 45
04 · Newcomers
4 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Cat Plates products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
CatGuru Cat Bowls Whisker Friendly Food Bowl for Indoor Cats Reliefs Whisker Fatigue Wide Kitten Dish Non Slip Pet Dishes Shallow Pet Plates (Marshmallow (Pack of 2))
- Price
- $15.57
- Rating
- 4.6/5
- Reviews
- 5,860
- Age
- 8y ago

Petdream 4-Pack Stainless Steel Cat Food Bowls Shallow Whisker-Friendly Non-Slip Silicone Base Metal Dishes Easy to Clean Indoor Feeding Flat Plates for Cat Kitten Small Dog (6.7)
- Price
- $13.79
- Rating
- 4.6/5
- Reviews
- 1,567
- Age
- 2y ago

CatGuru Food Table for Cat Bowls Elevated Feeding Station for Cat Food Bowl Raised Stand for Pet Food and Water Bowls Pet Feeder for Indoor Cats Stress Free Stand for Pet Dishes (Marshnallow)
- Price
- $15.79
- Rating
- 4.7/5
- Reviews
- 1,991
- Age
- 6y ago

Supet Cat Plates Whisker Friendly Non Slip Dish for Wet Food Shallow Wide Flat Bowls Stainless Steel Metal for Indoor Cats Kitten Small Dog (13Oz 2Pcs)
- Price
- $10.51
- Rating
- 4.7/5
- Reviews
- 693
- Age
- 1y ago

Kitwinney Cat Food Bowl Whisker Friendly Ceramic Cat Bowls with Nonslip Silicone Bottom Pack of 3 Quiet Dishes and Plates for Feeding Indoor Cats Kittens and Small Dogs(Fishbone Shallower)
- Price
- $15.89
- Rating
- 4.8/5
- Reviews
- 590
- Age
- 2y ago
Trending
estimated 90-day click momentum
ChefBee Stainless Steel Cat Bowls - 4PCS 6.7 Metal Flat Shallow Wide Whisker Friendly Cat Food Water Feeding Bowl Dishes Plates Basic Indoor Pet Food Tray for Multicats Kittens Easy to Clean
- Price
- $7.87
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 1mo ago

CatGuru Cat Food Mat Small & Large Pet Feeding Mat 100% Waterproof Cat Placemat for Food and Water Silicone Mats for Cats Bowls Non-Slip Mat for Pet Bowl or Fountain (Small Marshmallow)
- Price
- $14.82
- Rating
- 4.7/5
- Reviews
- 5,371
- Age
- 9y ago

Kitty City Elevated Cat Bowls (Set of 2) Whisker-Friendly Raised Cat Food & Water Dishes Modern Pedestal Design Dishwasher Safe 6.5 oz Each Teal & Light Pink
- Price
- $7.34
- Rating
- 4.6/5
- Reviews
- 10,003
- Age
- 6y ago

Gerrii 12 Pieces Beard Fatigue Relief Cat Bowl 6 Inch Round Shallow Cat Food Dish Wet Feeding Bowls Wide and Small Pet Dish for Kittens and Short Legged Kitten Wheat Straw(Vintage Colors Classic)
- Price
- $10.23
- Rating
- 4.4/5
- Reviews
- 313
- Age
- 3y ago

CatGuru Cat Bowls Whisker Friendly Food Bowl for Indoor Cats Reliefs Whisker Fatigue Wide Kitten Dish Non Slip Pet Dishes Shallow Pet Plates (Marshmallow (Pack of 2))
- Price
- $15.57
- Rating
- 4.6/5
- Reviews
- 5,860
- Age
- 8y ago
Newest
by launch date
ChefBee Stainless Steel Cat Bowls - 4PCS 6.7 Metal Flat Shallow Wide Whisker Friendly Cat Food Water Feeding Bowl Dishes Plates Basic Indoor Pet Food Tray for Multicats Kittens Easy to Clean
- Price
- $7.87
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 1mo ago

6 Pack Cat Food Bowl Ceramic Cat Bowls Anti Whisker Fatigue Cats Bowl Set 5.5 Inches Shallow Wide Kitten Plates for Food and Water (White-A)
- Price
- $25.08
- Rating
- 4.7/5
- Reviews
- 457
- Age
- 10mo ago

Stainless Steel Cat Bowls 6.7 Wide and Shallow Cat Food Bowl Set with Silicone Ring for Non Slip Flat Metal Cats Dishes or Plates for Feeding Indoor Cats Kitten Small Dogs (Silver-2 Pack)
- Price
- $10.02
- Rating
- 4.9/5
- Reviews
- 133
- Age
- 11mo ago

Mkobon 3 PCS Stainless Steel Cat Food Bowl Dish 6.7 Shallow Flat Wide Cat Plates for Wet Food Relief Whisker Fatigue Removable Non-Slip Silicone Base Replacement for Feeding Small Pet Kitten
- Price
- $8.07
- Rating
- 4.8/5
- Reviews
- 222
- Age
- 11mo ago
![[8 Pack] Ceramic Cat Food Bowl Colorful Cat Bowls Whisker-Friendly 5.9 Shallow Wide Kitten Plates Easy to Clean Indoor Feeding Dishes](https://m.media-amazon.com/images/I/41-KA9Noy-L.jpg)
[8 Pack] Ceramic Cat Food Bowl Colorful Cat Bowls Whisker-Friendly 5.9 Shallow Wide Kitten Plates Easy to Clean Indoor Feeding Dishes
- Price
- $19.99
- Rating
- 4.9/5
- Reviews
- 270
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.
Brands
30 falling
Sellers
57
Est. top-5 brand share
58%
Top 20: 91%
Est. top-5 click share
39%
Top 20: 73%
Open market
38%
- CatGuru29%
- Petdream12%
- Supet8%
- Kitwinney5%
- FlaggeZG4%
- Gerrii4%
Demand
Cat Plates search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 2.3×
Search terms
Top Cat Plates search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- flat cat bowl24K/yr
- shallow dish8K/yr
- cat saucer8K/yr
- cat food plates for wet food6K/yr
- flat cat dish7K/yr
- cat guru5K/yr
- flat cat bowls4K/yr
- van ness cat bowl5K/yr
- cat saucers for wet food4K/yr
- cat guru cat food bowl3K/yr
Reviews and returns
What reviews say buyers love and hate about Cat Plates
We read the reviews and the return reasons for every product selling here.
“Not fit for purpose”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cat Plates questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









