Cat Plates
FailShoppers spend an estimated $44K a year here, so Cat Plates is a Fail.
- Flapen Score
- 48 / 100Ranks 2,345 of 3,978 Pet Supplies niches · −3 vs the category median of 5148
- Market size
- $44K/yr76K searches / yr
- 90-day growth
- -1.8%search demand this quarter
- Competition
- 39%top-5 click share · 30 brands · 57 sellers
Flapen Score
Cat Plates against its category
The dotted line is the Pet Supplies average. Past it, Cat Plates is stronger. Inside it, weaker.
Market
The Cat Plates market on Amazon at a glance
Shoppers on Amazon United States searched for Cat Plates 76K times last year and spent an estimated $44K. The top 5 brands take 58% of clicks. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.
- Searches, last 12 months
- 76K
- Growth, 90 days vs prior 90
- -1.8%
- Conversion, latest week
- 4.2%
- Market size, estimated
- $44Ka year
- Peak month
- September2.3× the quietest month
- Top search term
- flat cat bowl24K searches a year
02 · Price
A sale here is worth $13.93.
Listings sell for $13.93 on average, from $4.46 to $32.47. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $13.93 that is $0 to $1K a year per listing.
- Average price
- $13.93under the $15 to $100 sweet spot
- Price range
- $4.46–$32.47
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #81 within Feeding & Watering Supplies. It carries 1,635 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 98%
- Out of stock, average day
- 0.0%
- Average rank
- #81in Feeding & Watering Supplies
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 1,635per listing
- Listings tracked
- 45
04 · Newcomers
4 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Cat Plates products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
30 falling
Sellers
57
Top-5 brand share
58%
Top 20: 91%
Top-5 click share
39%
Top 20: 73%
Open market
38%
- Brand 129%
- Brand 212%
- Brand 38%
- Brand 45%
- Brand 54%
- Brand 64%
Demand
Cat Plates search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 2.3×
Search terms
Top Cat Plates search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- flat cat bowl24K/yr
- shallow dish8K/yr
- cat saucer8K/yr
- cat food plates for wet food6K/yr
- flat cat dish7K/yr
- cat guru5K/yr
- flat cat bowls4K/yr
- van ness cat bowl5K/yr
- cat saucers for wet food4K/yr
- cat guru cat food bowl3K/yr
Reviews and returns
What reviews say buyers love and hate about Cat Plates
We read the reviews and the return reasons for every product selling here.
“Not fit for purpose”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cat Plates questions
Answered from the same tracked data.









