Is cat pee deterrent spray profitable to sell on Amazon United States?

The niche generates $596K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.2%. Flapen's verdict: Worth a look (55/100).

How competitive is the cat pee deterrent spray niche?

8 brands and 21 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in cat pee deterrent spray?

Top complaints mined from reviews: Functionality-Overall, Smell, Value For Money. The return rate is 0.8%.

When does demand for cat pee deterrent spray peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the cat pee deterrent spray niche?

Listings span $8.14–$33.04; the average listing price is $16.28 (sweet spot $15–$100). The average incumbent carries 14,733 reviews — the moat a new listing must climb.

cat pee deterrent spray

Worth a look

Shows beatable incumbent ratings (3.8★), but soft demand (-14.2% this quarter) keeps it on the watch list.

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.8%

return rate — above 6% kills the launch gate

Conversion

Incredible12.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great$16.28

avg listing price — sweet spot $15–$100

Price range

Good$8.14–$33.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$596K

$596K/yr · 305K searches

Brand share

Bad91%

top-5 brand share — brand-locked demand

Review moat

Bad14,733.08

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-14.2%

90-day search growth — must beat 0% to launch

Competition

Bad78%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, cat pee deterrent spray is a $596K/yr Amazon United States market (305K searches/yr). The top 5 brands hold 91% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

cat pee deterrent spray market data

Units sold / yr: 30K–40K; avg 3,000–4,000/product
Revenue / yr: $488K–$651K; units × avg price
Launch success: —; 0 of 1 new (360d)
Conversion rate: 12.0%
Avg BSR: #12
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 0.0%
Avg brand age: 44 months
Avg seller age: 161 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

Nature's Miracle71%
Bodhi Dog8%
TheraPetMD5%
PET YOUR PET4%
NOPEE3%
Rocco & Roxie Supply Co.3%
Open — no brand owns it (2 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top cat pee deterrent spray search terms

cat pee deterrent62K/yr -3.7%7.1% conv.
cat urine deterrent44K/yr -10.0%6.4% conv.
cat pee deterrent spray indoor48K/yr -31.6%6.3% conv.
cat spray deterrent for urine marking30K/yr -22.0%5.1% conv.
anti cat pee spray13K/yr +3.0%8.2% conv.
natures miracle no more spraying8K/yr +25.2%21.5% conv.
cat pee repellent7K/yr +35.4%6.1% conv.
no more spraying for cats10K/yr -20.0%12.4% conv.
anti pee spray for cats12K/yr -13.6%7.3% conv.
cat marking deterrent6K/yr +3.7%6.3% conv.

All search terms

Top cat pee deterrent spray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Natures Miracle Advanced Platinum No More Spraying 24 Ounces Helps Discourage Repetitive Cat Spraying

Nature's Miracle$12.674.1★2,588 rev

Natures Miracle Urine Destroyer Plus for Cats Enzymatic Formula Ready-to-Use 32 oz

Nature's Miracle$12.444.5★6,646 rev

Natures Miracle Advanced Platinum Cat Pet Block Repellent Spray 8 Ounces Indoor Training Aid for Cats

Nature's Miracle$8.143.6★2,701 rev

Bodhi Cat No More Marking! Spray - Indoors & Outdoors Cat Urination Deterrent - Neutralizes Strong Odors from Marking - Pet-Safe Formula for Everyday Use - Made in USA (8 Fl Oz)

Bodhi Dog$16.003.4★12,864 rev

TherapetMD 60-Day Cat Calming Diffuser - Cat Pheromone Diffuser for Stress Pee Spraying Cat Fighting Aggression Excessive Meowing & Scratching - 60-Day Refill Included - Packaging May Vary

TheraPetMD$33.043.8★3,279 rev

Newest

by launch date

NOPEE Cat Marking Prevention - Indoor - Permanent - Effective - Stops Cats from Marking or Peeing - Eliminates a Cats urge to Mark Put Bag Down & Your Problem is Solved! (Black with Cats)

NOPEE$12.1166 rev

8mo ago

TherapetMD 60-Day Cat Calming Diffuser - Cat Pheromone Diffuser for Stress Pee Spraying Cat Fighting Aggression Excessive Meowing & Scratching - 60-Day Refill Included - Packaging May Vary

TheraPetMD$33.043,279 rev

1y ago

PET YOUR PET Cat Potty Training Spray No Pee No Poop 16 Fl Oz Non Toxic Spray for Cats Only Natural Pee Deterrent Stops Urine Marking and Pooping Indoor Outdoor Keep Off

PET YOUR PET$24.88683 rev

2y ago

Petsly Potty Training Spray for Dogs Cats -17oz- Non-Staining Indoor & Outdoor - Trains Pets Where Not to Pee - No Marking Training Spray - Safe for Fabrics Furniture & Floors - Made in Germany

Petsly$15.879,771 rev

3y ago

Natures Miracle Advanced Platinum No More Spraying 24 Ounces Helps Discourage Repetitive Cat Spraying

Nature's Miracle$12.672,588 rev

3y ago

What buyers say about cat pee deterrent spray

What buyers praise and complain about, mined from review topics.

What buyers love

Smell28%

“Keeps odor down”

Quality-Overall14%

“Really solid quality”

Soothing/Teething12%

“So calming”

Ease Of Use7%

“easy to apply”

Pet Friendly6%

“pet safe”

Advertised Vs Actual Product5%

“As Advertised”

Value For Money5%

“Good for the price”

Ease Of Cleaning4%

“Amazing Cleaner”

Spray/Flow2%

“The spray is consistent”

Design-Overall2%

“The design is sturdy”

What buyers complain about

Functionality-Overall33%

“Doesn't work”

Smell29%

“smells funny”

Value For Money8%

“More expensive”

Spray/Flow4%

“At first the spraying stopped”

Leak-Proof3%

“Leaking”

Quality-Overall2%

“The pumps are also very low quality”

Advertised Vs Actual Product2%

“wrong product description”

Ease Of Cleaning1%

“not the best cleaner”

Durability1%

“Doesn't Last As Long”

Compatibility-Overall1%

“Wouldn't work in my car”

Top return reasons

Functionality-Overall23%

Smell22%

Leak-Proof16%

Spray/Flow11%

Advertised Vs Actual Product8%

Value For Money6%

Defective Material/Parts4%

Size-Overall2%

Escape Proof2%