Cat Pee
MaybeAn estimated 0.7% of orders come back. But shoppers spend an estimated $68K a year here, so Cat Pee is a Maybe.
- Flapen Score
- 54 / 100Top 34% of 3,978 Pet Supplies niches · +3 vs the category median of 5154
- Market size
- $68K/yr85K searches / yr
- 90-day growth
- -1.5%search demand this quarter
- Competition
- 46%top-5 click share · 29 brands · 148 sellers
Flapen Score
Cat Pee against its category
The dotted line is the Pet Supplies average. Past it, Cat Pee is stronger. Inside it, weaker.
Market
The Cat Pee market on Amazon at a glance
Shoppers on Amazon United States searched for Cat Pee 85K times last year and spent an estimated $68K. The top 5 brands take 55% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 5.4% of those searches ended in a purchase.
Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.
- Searches, last 12 months
- 85K
- Growth, 90 days vs prior 90
- -1.5%
- Conversion, latest week
- 5.4%
- Market size, estimated
- $68Ka year
- Peak month
- September1.4× the quietest month
- Top search term
- cat cleaning supplies32K searches a year
02 · Price
A sale here is worth $14.89.
Listings sell for $14.89 on average, from $5.00 to $46.47. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $14.89 that is $1K to $4K a year per listing.
- Average price
- $14.89under the $15 to $100 sweet spot
- Price range
- $5.00–$46.47
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$4K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #33 within Grooming. It carries 17,724 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.6%
- Average rank
- #33in Grooming
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 17,724per listing
- Listings tracked
- 39
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Cat Pee products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Cat Waterless Shampoo with Brush - No Rinse Formula for Quick Clean Between Baths Hypoallergenic & Detangling Reduce Itchy Skin Shedding & Odor Control Vet-Recommended for Kittens/Senior Cats
- Price
- $16.72
- Rating
- 4.3/5
- Reviews
- 950
- Age
- 2y ago

Wet Ones for Cats Freshening Wipes Multi-Purpose Cat Grooming Wipes with Aloe Vera Helps Remove Dirt Odor and Dander Between Baths Fresh Scent 50 Count
- Price
- $5.00
- Rating
- 4.5/5
- Reviews
- 8,149
- Age
- 5y ago

Natures Miracle Advanced Cat Stain and Odor Eliminator Spray Severe Mess Enzymatic Formula For Tough Pet Messes 32 oz
- Price
- $13.09
- Rating
- 4.5/5
- Reviews
- 17,676
- Age
- 9y ago

Pet Steam Brush for Dog & Cat - 3-in-1 Steam Grooming Brush for Shedding & Hair Removal - Self Cleaning Spray Comb with Mist for Long Haired Pets - Includes 1*Waterless Shampoo Blue.
- Price
- $19.38
- Rating
- 4.3/5
- Reviews
- 1,413
- Age
- 11mo ago

Burts Bees for Pets Waterless Cat Shampoo Spray No-Rinse Cat Dry Shampoo with Shea Butter & Honey for Gentle Cleaning Between Baths pH Balanced No Harsh Detergents 10 Fl Oz
- Price
- $6.63
- Rating
- 4.4/5
- Reviews
- 12,988
- Age
- 11y ago
Trending
estimated 90-day click momentum
JULMELON 10PCS Cat Bathing Bag Adjustable Shower Washing Net Grooming Set
- Price
- $15.82
- Rating
- 4.0/5
- Reviews
- 771
- Age
- 3y ago

Pretty Kitty Waterless Cat Dry Shampoo with Grooming Glove No Rinse Lick-Safe Moisturizing for Dry Skin Dandruff Deshedding Wash Soap Spray Foam for Kittens Bathing & Cleaning Supplies
- Price
- $22.64
- Rating
- 4.3/5
- Reviews
- 290
- Age
- 1y ago

Arm & Hammer Pets Cat Litter Box Deodorizer Pods Adhesive Odor Absorbing Gel Pods with Fresh Breeze Scent for Litter Pan Area Easy Stick On Cat Box Freshener 2 Pcs/Pack
- Price
- $8.14
- Rating
- 3.9/5
- Reviews
- 2,354
- Age
- 3y ago

Mrs. MEYERS CLEAN DAY Pet Multi-Surface Cleaner Orange Blossom Scent 16oz
- Price
- $9.88
- Rating
- 4.8/5
- Reviews
- 690
- Age
- 1y ago

Pet Steam Brush for Dog & Cat - 3-in-1 Steam Grooming Brush for Shedding & Hair Removal - Self Cleaning Spray Comb with Mist for Long Haired Pets - Includes 1*Waterless Shampoo Blue.
- Price
- $19.38
- Rating
- 4.3/5
- Reviews
- 1,413
- Age
- 11mo ago
Newest
by launch date
Pet Steam Brush for Dog & Cat - 3-in-1 Steam Grooming Brush for Shedding & Hair Removal - Self Cleaning Spray Comb with Mist for Long Haired Pets - Includes 1*Waterless Shampoo Blue.
- Price
- $19.38
- Rating
- 4.3/5
- Reviews
- 1,413
- Age
- 11mo ago

Mrs. MEYERS CLEAN DAY Pet Stain & Odor Fighter Orange Blossom Scent 16oz
- Price
- $9.54
- Rating
- 4.6/5
- Reviews
- 1,158
- Age
- 1y ago

Mrs. MEYERS CLEAN DAY Pet Multi-Surface Cleaner Orange Blossom Scent 16oz
- Price
- $9.88
- Rating
- 4.8/5
- Reviews
- 690
- Age
- 1y ago

Cat Steam Brush Brushes for Indoor Cats with Release Button Dual Speed Spray USB Rechargeable Grooming Supplies Cat Brush for Shedding Suitable for All Long-haired and Short-haired Pets
- Price
- $15.00
- Rating
- 4.5/5
- Reviews
- 2,451
- Age
- 1y ago

Pretty Kitty Waterless Cat Dry Shampoo with Grooming Glove No Rinse Lick-Safe Moisturizing for Dry Skin Dandruff Deshedding Wash Soap Spray Foam for Kittens Bathing & Cleaning Supplies
- Price
- $22.64
- Rating
- 4.3/5
- Reviews
- 290
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
29 rising
Sellers
148
Est. top-5 brand share
55%
Top 20: 94%
Est. top-5 click share
46%
Top 20: 84%
Open market
39%
- Nature's Miracle18%
- PUPMATE11%
- Wet Ones10%
- LetsFeed8%
- BURT'S BEES FOR PETS8%
- Rocco & Roxie Supply Co.6%
Demand
Cat Pee search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Cat Pee search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cat cleaning supplies32K/yr
- cat cleaner30K/yr
- cat cleaning14K/yr
- cat fur cleaner5K/yr
- cat cleaning spray4K/yr
Reviews and returns
What reviews say buyers love and hate about Cat Pee
We read the reviews and the return reasons for every product selling here.
“Not fragrance free”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cat Pee questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









