Cat Paw Balm
FailDemand is soft, at -26.1% this quarter, so Cat Paw Balm is a Fail.
- Flapen Score
- 33 / 100Ranks 3,774 of 3,978 Pet Supplies niches · −18 vs the category median of 5133
- Market size
- $67K/yr140K searches / yr
- 90-day growth
- -26.1%search demand this quarter
- Competition
- 83%top-5 click share · 10 brands · 18 sellers
Flapen Score
Cat Paw Balm against its category
The dotted line is the Pet Supplies average. Past it, Cat Paw Balm is stronger. Inside it, weaker.
Market
The Cat Paw Balm market on Amazon at a glance
Shoppers on Amazon United States searched for Cat Paw Balm 140K times last year and spent an estimated $67K. The top 5 brands take 86% of clicks. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 4.9% of those searches ended in a purchase.
Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -26.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.
- Searches, last 12 months
- 140K
- Growth, 90 days vs prior 90
- -26.1%
- Conversion, latest week
- 4.9%
- Market size, estimated
- $67Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- cat care50K searches a year
02 · Price
A sale here is worth $9.81.
Listings sell for $9.81 on average, from $4.93 to $20.51. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $9.81 that is $7K to $10K a year per listing.
- Average price
- $9.81under the $15 to $100 sweet spot
- Price range
- $4.93–$20.51
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $7K–$10K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #349 within Health Supplies. It carries 7,540 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 1.5%
- Average rank
- #349in Health Supplies
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 7,540per listing
- Listings tracked
- 11
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Cat Paw Balm products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
The Blissful Cat Paw Butter Moisturizer for Dry Paw Pads Softens and Protects Rough Feet Versatile Lick-Safe Balm 0.15 oz.
- Price
- $7.52
- Rating
- 4.5/5
- Reviews
- 4,871
- Age
- 8y ago

Lick Safe Cat Paw Balm - 0.15 Oz Paw Balm for Cats - Natural Paw Butter for Cats - Vet Recommended Cat Paw Protection - Paw Wax for Cats - Fix Dry Cracked Paws - Cat Paw Moisturizer Stick - Cat Stuff
- Price
- $6.04
- Rating
- 4.3/5
- Reviews
- 890
- Age
- 2y ago

Nozerix Dog Paw Balm Paw Moisturizer for Dogs Contains Coconut Oil Nourishing and Moisturizing Suitable for Dry Cracked Paws and Noses 60g
- Price
- $6.32
- Rating
- 4.6/5
- Reviews
- 136
- Age
- 8mo ago

The Blissful Cat Paw Butter Moisturizer for Dry Paw Pads Softens and Protects a Rough Paw Versatile Lick-Safe Cat Paw Balm 1 oz.
- Price
- $11.01
- Rating
- 4.5/5
- Reviews
- 4,871
- Age
- 8y ago

Wet Ones for Cats Freshening Wipes Multi-Purpose Cat Grooming Wipes with Aloe Vera Helps Remove Dirt Odor and Dander Between Baths Fresh Scent 50 Count
- Price
- $5.00
- Rating
- 4.5/5
- Reviews
- 8,149
- Age
- 5y ago
Trending
estimated 90-day click momentum
OneCut Pet Nail Clippers Update Version Cat & Kitten Claw Nail Clippers for Trimming Professional Pet Nail Clippers Best for a Cat Puppy Rabbit Kitten & Small Dog Sharp & Safe (Pink)
- Price
- $4.93
- Rating
- 4.7/5
- Reviews
- 5,646
- Age
- 7y ago

Cat Hair Brush Cat Brush for Shedding Soft Silicone Self Cleaning Brushes for Short and Long Haired Cats for Grooming and Shedding
- Price
- $8.50
- Rating
- 4.5/5
- Reviews
- 5,643
- Age
- 5y ago

Nozerix Dog Paw Balm Paw Moisturizer for Dogs Contains Coconut Oil Nourishing and Moisturizing Suitable for Dry Cracked Paws and Noses 60g
- Price
- $6.32
- Rating
- 4.6/5
- Reviews
- 136
- Age
- 8mo ago

Wet Ones for Cats Freshening Wipes Multi-Purpose Cat Grooming Wipes with Aloe Vera Helps Remove Dirt Odor and Dander Between Baths Fresh Scent 50 Count
- Price
- $5.00
- Rating
- 4.5/5
- Reviews
- 8,149
- Age
- 5y ago

Cat Water Fountain Stainless Steel: 74oz/2.2L Cat Fountain for Drinking - Pet Water Fountain for Cats Inside - Quiet Cats Water Bowl Dispenser - Kitty Drinking Fountains - for Pets& Small Animals
- Price
- $20.51
- Rating
- 4.3/5
- Reviews
- 12,915
- Age
- 1y ago
Newest
by launch date
Nozerix Dog Paw Balm Paw Moisturizer for Dogs Contains Coconut Oil Nourishing and Moisturizing Suitable for Dry Cracked Paws and Noses 60g
- Price
- $6.32
- Rating
- 4.6/5
- Reviews
- 136
- Age
- 8mo ago

HICC PET Dog Paw Balm 0.21 oz Travel Pack for Dogs & Cats All-Natural Paw Balm Dogs Lick Safe Moisturizing and Healing Dry Cracked Paws Improves Rough Paws Relieves Odor Horse Hoof Joint Care
- Price
- $8.35
- Rating
- 4.3/5
- Reviews
- 618
- Age
- 1y ago

PawSono Lick-Safe Dog Paw & Nose Balm with Coconut Oil | All-Natural Moisturizer & Soother for Dry Cracked Pads & Snout | Summer Hot Pavement & Sand Paw Wax Nose Butter for Bulldogs (2.1 oz / 60 g)
- Price
- $15.17
- Rating
- 4.6/5
- Reviews
- 2,022
- Age
- 1y ago

Cat Water Fountain Stainless Steel: 74oz/2.2L Cat Fountain for Drinking - Pet Water Fountain for Cats Inside - Quiet Cats Water Bowl Dispenser - Kitty Drinking Fountains - for Pets& Small Animals
- Price
- $20.51
- Rating
- 4.3/5
- Reviews
- 12,915
- Age
- 1y ago

Lick Safe Cat Paw Balm - 0.15 Oz Paw Balm for Cats - Natural Paw Butter for Cats - Vet Recommended Cat Paw Protection - Paw Wax for Cats - Fix Dry Cracked Paws - Cat Paw Moisturizer Stick - Cat Stuff
- Price
- $6.04
- Rating
- 4.3/5
- Reviews
- 890
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
18
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
83%
Top 20: 100%
Open market
10%
- The Blissful Dog58%
- planopaws10%
- Nozerix10%
- Wet Ones6%
- PawSono3%
- HICC PET3%
- Open — no brand owns it (4 brands, 10%)
Demand
Cat Paw Balm search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Cat Paw Balm search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cat care50K/yr
- cat paw balm43K/yr
- cat hygiene11K/yr
- paw balm for cats11K/yr
- cat care products6K/yr
- cat paw moisturizer6K/yr
- paw butter for cats5K/yr
- cat balm3K/yr
- cat balm for paws3K/yr
- paw moisturizer for cats2K/yr
Reviews and returns
What reviews say buyers love and hate about Cat Paw Balm
We read the reviews and the return reasons for every product selling here.
“Broke Quickly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cat Paw Balm questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









