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Cat Pad

Maybe

An estimated 0.9% of orders come back. But the average product has 14,651 reviews to catch up to, so Cat Pad is a Maybe.

Flapen Score
62
62 / 100
Top 10% of 3,978 Pet Supplies niches · +11 vs the category median of 51
Market size
$360K/yr288K searches / yr
90-day growth
+1.0%search demand this quarter
Competition
35%top-5 click share · 26 brands · 64 sellers

Flapen Score

Cat Pad against its category

The dotted line is the Pet Supplies average. Past it, Cat Pad is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Pad market on Amazon at a glance

Shoppers on Amazon United States searched for Cat Pad 288K times last year and spent an estimated $360K. The top 5 brands take 58% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 288K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $360K a year.

Searches, last 12 months
288K
Growth, 90 days vs prior 90
+1.0%
Conversion, latest week
6.6%
Market size, estimated
$360Ka year
Peak month
November1.5× the quietest month
Top search term
cat mat bed34K searches a year

02 · Price

A sale here is worth $18.92.

Listings sell for $18.92 on average, from $7.77 to $67.30. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $18.92 that is $9K to $14K a year per listing.

Average price
$18.92inside the $15 to $100 sweet spot
Price range
$7.77–$67.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$9K–$14K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #83 within Beds & Furniture. It carries 14,651 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#83in Beds & Furniture
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
14,651per listing
Listings tracked
40

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
35 months

Products

Top Cat Pad products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

26 flat

Sellers

64

Top-5 brand share

58%

Top 20: 96%

Top-5 click share

35%

Top 20: 80%

Open market

35%

  • Brand 123%
  • Brand 210%
  • Brand 310%
  • Brand 49%
  • Brand 57%
  • Brand 66%

Demand

Cat Pad search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Cat Pad search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat mat bed34K/yr
  • cat pad32K/yr
  • flat cat bed26K/yr
  • cat pads for breeze system25K/yr
  • litter box pads21K/yr
  • cat bed mat19K/yr
  • cat bed mats20K/yr
  • cat sleeping mat12K/yr
  • cat pads sleeping13K/yr
  • cat litter box pads8K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Pad

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Pet Friendly”
13%of negative reviews mention “Size-Overall”
0.9%of orders come back
“Size is not right”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Cat Pad questions

Answered from the same tracked data.