Cat Mouse Toys

Shoppers searched for this 747K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $593K a year.

Searches, last 12 months

747K

Growth, 90 days vs prior 90

-10.8%

Conversion, latest week

7.8%

Market size, estimated

$593Ka year

Peak month

December2.1× the quietest month

Top search term

cat mouse toy97K searches a year

Listings sell for $10.11 on average, from $5.33 to $16.25. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At $10.11 that is $20K to $25K a year per listing.

Average price

$10.11under the $15 to $100 sweet spot

Price range

$5.33–$16.25

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

2,000–2,500

Revenue per listing a year

$20K–$25K

Returns

0.8%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #55 within Toys. It carries 3,723 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

1.9%

Average rank

#55in Toys

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

3,723per listing

Listings tracked

21

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

38 months