Is Cat Milk profitable to sell on Amazon United States?

Flapen scores Cat Milk 53 out of 100 on Amazon United States, a Maybe. Shoppers spend $183K a year across 18 tracked products. 4 of the 6 products launched in the last year cleared the first-year sales bar. Search demand grew +35.6% in the last 90 days.

How competitive is the Cat Milk niche on Amazon United States?

8 brands and 516 sellers compete in Cat Milk on Amazon United States. The top 5 Cat Milk products take 65% of clicks, and the top 5 brands take 93%.

What do buyers complain about in Cat Milk?

Cat Milk buyers on Amazon United States complain most about Value For Money, Indigestion, and Taste-Overall. An estimated 0.1% of orders come back.

When does demand for Cat Milk peak?

Search demand for Cat Milk on Amazon United States peaks in Mar–Aug–Dec, and the busiest month runs 5.0× the quietest.

What does it cost to enter the Cat Milk niche?

Cat Milk sells for $19.18 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $3.82 to $44.70. The average product has 1,513 reviews, the count a new listing must catch up to.

Cat Milk

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 93% of clicks, so Cat Milk is a Maybe.

Flapen Score: 53
53 / 100Top 38% of 3,978 Pet Supplies niches · +2 vs the category median of 51
Market size: $183K/yr161K searches / yr
90-day growth: +35.6%search demand this quarter
Competition: 65%top-5 click share · 8 brands · 516 sellers

Flapen Score

Cat Milk against its category

The dotted line is the Pet Supplies average. Past it, Cat Milk is stronger. Inside it, weaker.

53Maybe

This niche Category average

See the method

Market

The Cat Milk market on Amazon at a glance

Shoppers on Amazon United States searched for Cat Milk 161K times last year and spent an estimated $183K. The top 5 brands take 93% of clicks. Demand peaks in Mar–Aug–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +35.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $183K a year.

Searches, last 12 months: 161K
Growth, 90 days vs prior 90: +35.6%
Conversion, latest week: 5.9%
Market size, estimated: $183Ka year
Peak month: August5.0× the quietest month
Top search term: cat milk75K searches a year

02 · Price

A sale here is worth $19.18.

Listings sell for $19.18 on average, from $3.82 to $44.70. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $19.18 that is $10K to $14K a year per listing.

Average price: $19.18inside the $15 to $100 sweet spot
Price range: $3.82–$44.70
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 10K–13K
Units per listing a year: 500–750
Revenue per listing a year: $10K–$14K
Returns: 0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #376 within Health Supplies. It carries 1,513 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings: 83%
Prime listings: 100%
Out of stock, average day: 11.3%
Average rank: #376in Health Supplies
Average rating: 4.44 starsAmazon United States average 4.42 stars
Average reviews: 1,513per listing
Listings tracked: 18

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months: 6
Successful launches: 4Amazon's first-year sales bar
Average brand age: 56 months

Products

Top Cat Milk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

516

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

Brand 141%
Brand 221%
Brand 317%
Brand 48%
Brand 57%
Brand 63%
Open — no brand owns it (2 brands, 4%)

Demand

Cat Milk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Mar, Aug, Dec · busiest ÷ quietest = 5.0×

Search terms

Top Cat Milk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

cat milk75K/yr +42.5%5.3% conv.
cat milk for adult cats21K/yr +0.3%6.3% conv.
whiskas cat milk14K/yr +22.3%7.3% conv.
berry good milk for cats7K/yr +154.1%2.6% conv.
milk for cats12K/yr +12.2%4.2% conv.
cat sip7K/yr +65.5%11.1% conv.
cat sip cat milk7K/yr +52.3%12.6% conv.
catsip milk for cats4K/yr +78.2%10.9% conv.
choolip berry good milk3K/yr +63.9%5.1% conv.
leche para gatos4K/yr +27.6%4.2% conv.

Reviews and returns

What reviews say buyers love and hate about Cat Milk

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Pet Friendly”

17%of negative reviews mention “Value For Money”

0.1%of orders come back

“Overpriced”

A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Pet Supplies niches

Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

Squirrel Repellent

$2.3M/yr+140.5%

Tomato Cage

$4.4M/yr+261.3%

Mole Repellent for Lawns

$3.6M/yr+155.2%

America 250 Flag

$2.3M/yr+389.5%

Jet Nozzle High Pressure Hose Nozzle

$1.5M/yr+628.3%

FAQ

Common Cat Milk questions

Answered from the same tracked data.

Categories