Cat Mace

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $194K a year.

Searches, last 12 months

65K

Growth, 90 days vs prior 90

+24.0%

Conversion, latest week

7.5%

Market size, estimated

$194Ka year

Peak month

May1.9× the quietest month

Top search term

cat mace45K searches a year

Listings sell for $39.91 on average, from $8.34 to $119.78. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $39.91 that is $20K to $30K a year per listing.

Average price

$39.91inside the $15 to $100 sweet spot

Price range

$8.34–$119.78

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

500–750

Revenue per listing a year

$20K–$30K

Returns

0.3%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #73 within Educational Repellents. It carries 5,559 reviews at 3.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

1.7%

Average rank

#73in Educational Repellents

Average rating

3.49 starsAmazon United States average 4.42 stars

Average reviews

5,559per listing

Listings tracked

7

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

34 months