Skip to content
52

cat mace

Worth a look

Shows beatable incumbent ratings (3.5★), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 38Growth 53Conversion 77Competition 4Returns 99Price range 76Avg price 95Brand share 0Review moat 24Quality gap 100

Quality gap

Incredible3.5★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.3%

return rate — above 6% kills the launch gate

Avg price

Incredible$39.91

avg listing price — sweet spot $15–$100

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Price range

Great$8.34–$119.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+24.0%

90-day search growth — must beat 0% to launch

Market size

Okay$194K

$194K/yr · 65K searches

Review moat

Bad5,559

avg incumbent reviews — the moat a new listing must climb

Competition

Bad95%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, cat mace is a $194K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May. Verdict: Worth a look — 52/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

cat mace market data

Units sold / yr
6K–8K
avg 500–750/product
Revenue / yr
$239K–$319K
units × avg price
Launch success
0 of 0 new (360d)
Conversion rate
7.5%
Avg BSR
#73
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
1.7%
Avg brand age
34 months
Avg seller age
170 days

Competition & brand share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

20

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Nature's MACE95%
  • Fresh Finest3%
  • Bonide2%

Demand & seasonality

Weekly Amazon search volume, last 67 weeks — +24.0% search growth over the last 90 days.
2K1KSpike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May · busiest ÷ quietest = 1.9×

Top cat mace products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$29K30%$58K45%$87K60%$116K1K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

What buyers say about cat mace

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Overall, this is a high quality, versatile cayenne pepper thats great for both kitchen use and general household needs”

Advertised Vs Actual Product16%

“Just what I needed”

Smell15%

“It smells nice”

Value For Money14%

“Well worth the money”

Pest/Insect Control9%

“Cat repellent”

Ease Of Use5%

“Easy to use”

Spiciness4%

“Nice pepper”

Freshness2%

“It was fresh”

Natural Ingredients2%

“natural repellant”

Size-Overall2%

“Perfect size”

What buyers complain about

Functionality-Overall58%

“Not effective”

Smell10%

“Not a pleasant odor”

Pest/Insect Control8%

“Did not repel dogs”

Value For Money8%

“youll see this is priced as well or better for what you get”

Advertised Vs Actual Product3%

“Not what it says”

Spray/Flow2%

“The spray is no better”

Quality-Overall1%

“Not good at any price dont work”

Defective Material/Parts1%

“Product does not work”

Spiciness1%

“Not spicy, used to keep cats out, they were rolling in it after application”

Natural Resource Wastage1%

“Waste of time and money”

Top return reasons

Functionality-Overall32%
Advertised Vs Actual Product13%
Spray/Flow11%
Product Condition9%
Leak-Proof9%
Pest/Insect Control7%
Smell6%
Defective Material/Parts3%
Suitable For Outdoor2%
Size-Overall2%

Common questions

Is cat mace profitable to sell on Amazon United States?
The niche generates $194K/yr across 7 tracked products. 90-day search growth is +24.0%. Flapen's verdict: Worth a look (52/100).
How competitive is the cat mace niche?
3 brands and 20 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in cat mace?
Top complaints mined from reviews: Functionality-Overall, Smell, Pest/Insect Control. The return rate is 0.3%.
When does demand for cat mace peak?
Demand peaks in May; the busiest month runs 1.9× the quietest.
What does it cost to enter the cat mace niche?
Listings span $8.34–$119.78; the average listing price is $39.91 (sweet spot $15–$100). The average incumbent carries 5,559 reviews — the moat a new listing must climb.