Is Cat Litter Mat profitable to sell on Amazon United States?

Flapen scores Cat Litter Mat 64 out of 100 on Amazon United States, a Maybe. Shoppers spend $6.5M a year across 28 tracked products. 3 of the 3 products launched in the last year cleared the first-year sales bar. Search demand grew +7.6% in the last 90 days.

How competitive is the Cat Litter Mat niche on Amazon United States?

23 brands and 30 sellers compete in Cat Litter Mat on Amazon United States. The top 5 Cat Litter Mat products take 54% of clicks, and the top 5 brands take 64%.

What do buyers complain about in Cat Litter Mat?

Cat Litter Mat buyers on Amazon United States complain most about Size-Overall, Ease Of Cleaning, and Quality-Overall. An estimated 1.6% of orders come back.

When does demand for Cat Litter Mat peak?

Search demand for Cat Litter Mat on Amazon United States is steady all year. The busiest month runs 1.3× the quietest.

What does it cost to enter the Cat Litter Mat niche?

Cat Litter Mat sells for $16.36 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $5.63 to $31.90. The average product has 13,226 reviews, the count a new listing must catch up to.

Cat Litter Mat

Maybe

Shoppers spend an estimated $6.5M a year here. But the average product has 13,226 reviews to catch up to, so Cat Litter Mat is a Maybe.

Filters No Dominant Brand

Flapen Score: 64
64 / 100Top 6% of 3,978 Pet Supplies niches · +13 vs the category median of 51
Market size: $6.5M/yr5.5M searches / yr
90-day growth: +7.6%search demand this quarter
Competition: 54%top-5 click share · 23 brands · 30 sellers

Flapen Score

Cat Litter Mat against its category

The dotted line is the Pet Supplies average. Past it, Cat Litter Mat is stronger. Inside it, weaker.

64Maybe

This niche Category average

See the method

Market

The Cat Litter Mat market on Amazon at a glance

Shoppers on Amazon United States searched for Cat Litter Mat 5.5M times last year and spent an estimated $6.5M. The top 5 brands take 64% of clicks. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 5.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.5M a year.

Searches, last 12 months: 5.5M
Growth, 90 days vs prior 90: +7.6%
Conversion, latest week: 7.2%
Market size, estimated: $6.5Ma year
Peak month: July1.3× the quietest month
Top search term: cat litter mat1.8M searches a year

02 · Price

A sale here is worth $16.36.

Listings sell for $16.36 on average, from $5.63 to $31.90. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 20,000 to 25,000 of them. At $16.36 that is $327K to $409K a year per listing.

Average price: $16.36inside the $15 to $100 sweet spot
Price range: $5.63–$31.90
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 400K–500K
Units per listing a year: 20,000–25,000
Revenue per listing a year: $327K–$409K
Returns: 1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Litter & Housebreaking. It carries 13,226 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #19in Litter & Housebreaking
Average rating: 4.45 starsAmazon United States average 4.42 stars
Average reviews: 13,226per listing
Listings tracked: 28

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 3
Successful launches: 3Amazon's first-year sales bar
Average brand age: 33 months

Products

Top Cat Litter Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 rising

Sellers

Top-5 brand share

64%

Top 20: 97%

Top-5 click share

54%

Top 20: 90%

Open market

31%

Brand 120%
Brand 215%
Brand 312%
Brand 49%
Brand 59%
Brand 65%

Demand

Cat Litter Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Cat Litter Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

cat litter mat1.8M/yr +7.1%5.6% conv.
litter mat1.4M/yr +12.1%6.4% conv.
litter box mat422K/yr +4.2%6.2% conv.
cat mat239K/yr +11.1%3.0% conv.
cat litter mat litter trapping mat180K/yr +12.0%5.9% conv.
cat mat for litter box199K/yr -0.8%5.8% conv.
kitty litter mat184K/yr +8.1%5.4% conv.
litter matt for cat194K/yr -7.8%6.1% conv.
cat litter mats140K/yr +6.5%5.2% conv.
cat litter box mat99K/yr +7.7%5.4% conv.

Reviews and returns

What reviews say buyers love and hate about Cat Litter Mat

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Ease Of Cleaning”

24%of negative reviews mention “Size-Overall”

1.6%of orders come back

“Smaller than a litter box”

A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Cat Litter Mat questions

Answered from the same tracked data.

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