Cat Litter Mat

Shoppers searched for this 5.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.5M a year.

Searches, last 12 months

5.5M

Growth, 90 days vs prior 90

+7.6%

Conversion, latest week

7.2%

Market size, estimated

$6.5Ma year

Peak month

July1.3× the quietest month

Top search term

cat litter mat1.8M searches a year

Listings sell for $16.36 on average, from $5.63 to $31.90. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 20,000 to 25,000 of them. At $16.36 that is $327K to $409K a year per listing.

Average price

$16.36inside the $15 to $100 sweet spot

Price range

$5.63–$31.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

20,000–25,000

Revenue per listing a year

$327K–$409K

Returns

1.6%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Litter & Housebreaking. It carries 13,226 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#19in Litter & Housebreaking

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

13,226per listing

Listings tracked

28

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

33 months