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Cat Laser Toy Automatic

Fail

Demand is soft, at -24.4% this quarter, so Cat Laser Toy Automatic is a Fail.

Flapen Score
42
42 / 100
Ranks 3,174 of 3,978 Pet Supplies niches · −9 vs the category median of 51
Market size
$161K/yr110K searches / yr
90-day growth
-24.4%search demand this quarter
Competition
85%top-5 click share · 8 brands · 13 sellers

Flapen Score

Cat Laser Toy Automatic against its category

The dotted line is the Pet Supplies average. Past it, Cat Laser Toy Automatic is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Laser Toy Automatic market on Amazon at a glance

Shoppers on Amazon United States searched for Cat Laser Toy Automatic 110K times last year and spent an estimated $161K. The top 5 brands take 91% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $161K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
-24.4%
Conversion, latest week
6.4%
Market size, estimated
$161Ka year
Peak month
December2.5× the quietest month
Top search term
cat laser toy automatic60K searches a year

02 · Price

A sale here is worth $22.80.

Listings sell for $22.80 on average, from $14.14 to $34.44. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $22.80 that is $17K to $23K a year per listing.

Average price
$22.80inside the $15 to $100 sweet spot
Price range
$14.14–$34.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
$17K–$23K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #124 within Toys. It carries 2,529 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
10.3%
Average rank
#124in Toys
Average rating
4.20 starsAmazon United States average 4.42 stars
Average reviews
2,529per listing
Listings tracked
11

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
27 months

Products

Top Cat Laser Toy Automatic products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

13

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

5%

  • Brand 144%
  • Brand 227%
  • Brand 311%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (2 brands, 5%)

Demand

Cat Laser Toy Automatic search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.5×

Search terms

Top Cat Laser Toy Automatic search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat laser toy automatic60K/yr
  • cat lazer toy automatic14K/yr
  • laser cat toys automated5K/yr
  • cat laser pointer toy automatic8K/yr
  • automatic laser cat toys3K/yr
  • automatic laser pointer for cats7K/yr
  • cat automatic laser toy5K/yr
  • lazer cat toy automatic5K/yr
  • interactive laser cat toy4K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Laser Toy Automatic

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Fun/Entertainment Experience”
20%of negative reviews mention “Charging”
3.1%of orders come back
“Will not charge”
A buyer, on “Charging”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Cat Laser Toy Automatic questions

Answered from the same tracked data.