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Cat Houses

Maybe

The top 5 brands take only 35% of clicks. But buyers convert on only 1.0% of searches, so Cat Houses is a Maybe.

Flapen Score
55
55 / 100
Top 30% of 3,978 Pet Supplies niches · +4 vs the category median of 51
Market size
$94K/yr240K searches / yr
90-day growth
+14.8%search demand this quarter
Competition
31%top-5 click share · 50 brands · 66 sellers

Flapen Score

Cat Houses against its category

The dotted line is the Pet Supplies average. Past it, Cat Houses is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Houses market on Amazon at a glance

Shoppers on Amazon United States searched for Cat Houses 240K times last year and spent an estimated $94K. The top 5 brands take 35% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 240K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.

Searches, last 12 months
240K
Growth, 90 days vs prior 90
+14.8%
Conversion, latest week
1.0%
Market size, estimated
$94Ka year
Peak month
December2.0× the quietest month
Top search term
cat houses146K searches a year

02 · Price

A sale here is worth $40.29.

Listings sell for $40.29 on average, from $9.77 to $148.86. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $40.29 that is $0 to $4K a year per listing.

Average price
$40.29inside the $15 to $100 sweet spot
Price range
$9.77–$148.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #48 within Beds & Furniture. It carries 4,349 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
95%
Out of stock, average day
3.6%
Average rank
#48in Beds & Furniture
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
4,349per listing
Listings tracked
58

04 · Newcomers

14 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
14Amazon's first-year sales bar
Average brand age
25 months

Products

Top Cat Houses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

50 falling

Sellers

66

Top-5 brand share

35%

Top 20: 71%

Top-5 click share

31%

Top 20: 66%

Open market

61%

  • Brand 113%
  • Brand 27%
  • Brand 36%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Cat Houses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Cat Houses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat houses146K/yr
  • kitten house30K/yr
  • kitten houses for indoor cats15K/yr
  • cat hiding spots for indoor cats13K/yr
  • cat indoor house14K/yr
  • cat cube bed9K/yr
  • cat houses for indoor cats clearance5K/yr
  • large cat houses for indoor cats8K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Houses

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Pet Friendly”
16%of negative reviews mention “Size-Overall”
2.6%of orders come back
“Very big”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cat Houses questions

Answered from the same tracked data.