cat gravy
Launch itA $1.0M/yr market growing +17.0% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Market size
Great$1.0M$1.0M/yr · 490K searches
Avg price
Great$15.72avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.82–$35.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+17.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,581.44avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
According to Flapen's Amazon United States niche tracking, cat gravy is a $1.0M/yr Amazon United States market (490K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in May–Jun. Verdict: Launch it — 66/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
cat gravy market data
- Units sold / yr
- 80K–100K
- avg 2,000–2,500/product
- Revenue / yr
- $1.3M–$1.6M
- units × avg price
- Launch success
- 100%
- 5 of 5 new (360d)
- Conversion rate
- 13.2%
- Avg BSR
- #35
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 0.9%
- Avg brand age
- 69 months
- Avg seller age
- 123 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
15 flat
Sellers
68
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
41%
Top 20: 77%
Open market
11%
- Delectables62%
- Friskies13%
- altira5%
- Fancy Feast4%
- INABA3%
- Weruva2%
- Open — no brand owns it (9 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +17.0% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 1.6×
Top cat gravy search terms
- cat gravy101K/yr
- delectables stew for cats55K/yr
- cat food pouches38K/yr
- gravy for cats37K/yr
- cat gravy pouches34K/yr
- delectables gravy for cats28K/yr
- delectables stew43K/yr
- wet cat food pouches28K/yr
- cat gravy only17K/yr
- delectables gravy26K/yr
Top cat gravy products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 45 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Delectables Lickable Treat Gravy Wet Cat Treat Variety Pack Food Topper Hydrating Grain-Free No Fillers By-Products Added Preservatives 1.4oz Pouch 12ct
Delectables$12.764.7★2,346 rev
Delectables Lickable Treat Stew Wet Cat Treat Variety Pack Food Topper Hydrating Grain-Free No Fillers No By-Products No Added Preservatives 1.4oz Pouch 12ct
Delectables$12.684.8★8,530 rev
Delectables Lickable Treat Stew Wet Cat Treat Variety Pack Food Topper Hydrating Grain-Free No Fillers No By-Products No Added Preservatives 1.4oz Pouch 30ct
Delectables$31.674.8★8,530 rev
Purina Friskies Lil Gravies Roasted Chicken Flavor Cat Food Lickable Cat Treats - (Pack of 16) 1.55 oz. Pouches
Friskies$18.114.2★1,729 rev
Altira Everyday Cat Gravy - Wet Cat Food Topper for Dry Food and Wet Food with Chicken Bone Broth Glucosamine MSM Omega 3 and Probiotics - Skin Coat Heart Hip & Joint Support 8oz RoastedChicken
altira$31.842.9★118 rev
Newest
by launch dateAltira Everyday Cat Gravy - Wet Cat Food Topper for Dry Food and Wet Food with Chicken Bone Broth Glucosamine MSM Omega 3 and Probiotics - Skin Coat Heart Hip & Joint Support 8oz RoastedChicken
altira$31.84118 rev
Blue Buffalo Tastefuls Pures Variety Pack Wet Cat Food Complement (Salmon Chicken Tuna Beef) Made with Natural Ingredients for All Life Stages 3-oz. Resealable Pouches (12 Count)
Blue Buffalo$22.27175 rev
Made by Nacho Bone Broth Cat Food Topper for Hydration and Picky Eaters - Add Protein and Flavor to Your Dry Cat Food Supports Optimal Nutrition Digestion Skin & Coat 11 oz. Turkey
Made by Nacho$6.80152 rev
Delectables Lickable Treat Gravy Seafood Variety Wet Cat Treat & Food Topper Food Topper Hydrating Grain-Free No Fillers No by-Products No Added Preservatives 1.4-oz Pouch 12 Count
Delectables$13.98134 rev
Delectables Lickable Treat Gravy Variety Wet Cat Treat & Food Topper Food Topper Hydrating Grain-Free No Fillers No by-Products No Added Preservatives 1.4oz Pouch 30 Pack
Delectables$32.49227 rev
Trending
90-day click momentumBlue Buffalo Tastefuls Pures Variety Pack Wet Cat Food Complement (Salmon Chicken Tuna Beef) Made with Natural Ingredients for All Life Stages 3-oz. Resealable Pouches (12 Count)
Blue Buffalo$22.274.7★
Altira Everyday Cat Gravy - Wet Cat Food Topper for Dry Food and Wet Food with Chicken Bone Broth Glucosamine MSM Omega 3 and Probiotics - Skin Coat Heart Hip & Joint Support 8oz RoastedChicken
altira$31.842.9★
Made by Nacho Bone Broth Cat Food Topper for Hydration and Picky Eaters - Add Protein and Flavor to Your Dry Cat Food Supports Optimal Nutrition Digestion Skin & Coat 11 oz. Turkey
Made by Nacho$6.804.0★
Instinct Healthy Cravings Natural Wet Cat Food Topper Grain Free Recipe - Variety Pack 3 oz. Pouches (Pack of 12)
Instinct$20.514.5★
Delectables Lickable Treat Stew Wet Cat Treat Variety Pack Food Topper Hydrating Grain-Free No Fillers No By-Products No Added Preservatives 1.4oz Pouch 36 Count
Delectables$35.084.8★
What buyers say about cat gravy
What buyers praise and complain about, mined from review topics.What buyers love
“Kitty Approved”
“My cats love the food”
“The flavor is clean”
“Overall, it seems to be good stuff and my cats like it”
“Money well spent”
“Easy to open”
“Good addition to dry food”
“it doesnt smell bad at all”
“Works as advertised great for my cat”
“They really enjoy them”
What buyers complain about
“Little expensive”
“Strong odor”
“Bad taste”
“Diarrhea”
“Not a single flavor”
“The packages are very small”
“is tasteless and dry”
“Come to find out those other broths have weird ingredients like cranberry/orange juice that she evidently is not fond of”
“Its thicker than I expected”
“its difficult to get all of the food out”
Top return reasons
Common questions
- Is cat gravy profitable to sell on Amazon United States?
- The niche generates $1.0M/yr across 45 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +17.0%. Flapen's verdict: Launch it (66/100).
- How competitive is the cat gravy niche?
- 15 brands and 68 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in cat gravy?
- Top complaints mined from reviews: Value For Money, Smell, Taste-Overall. The return rate is 0.0%.
- When does demand for cat gravy peak?
- Demand peaks in May–Jun; the busiest month runs 1.6× the quietest.
- What does it cost to enter the cat gravy niche?
- Listings span $4.82–$35.08; the average listing price is $15.72 (sweet spot $15–$100). The average incumbent carries 2,581 reviews — the moat a new listing must climb.