Cat Gravy
Cat Gravy clears our launch bar: a $1.0M/yr market growing +17.0% this quarter with returns at 0.0%.
Flapen Score
Top 4% of 3,978 Pet Supplies niches · +15 vs the category median of 51
Is Cat Gravy profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Cat Gravy is a $1.0M/yr Amazon United States market (490K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in May–Jun. Verdict: Launch it — 66/100.
Cat Gravy: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +17.0% over the last 90 days and 13.2% of searches end in a purchase.
$1.0M
revenue / yr
Who owns the niche?
The top 5 brands hold 87% of demand, so 13% of the market is open.
13%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 45 products
Top Cat Gravy products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Delectables Lickable Treat Gravy Wet Cat Treat Variety Pack Food Topper Hydrating Grain-Free No Fillers By-Products Added Preservatives 1.4oz Pouch 12ct
- Price
- $12.76
- Rating
- 4.7/5
- Reviews
- 2,346
- Age
- 3y ago
Delectables Lickable Treat Stew Wet Cat Treat Variety Pack Food Topper Hydrating Grain-Free No Fillers No By-Products No Added Preservatives 1.4oz Pouch 12ct
- Price
- $12.68
- Rating
- 4.8/5
- Reviews
- 8,530
- Age
- 8y ago
Delectables Lickable Treat Stew Wet Cat Treat Variety Pack Food Topper Hydrating Grain-Free No Fillers No By-Products No Added Preservatives 1.4oz Pouch 30ct
- Price
- $31.67
- Rating
- 4.8/5
- Reviews
- 8,530
- Age
- 4y ago
Purina Friskies Lil Gravies Roasted Chicken Flavor Cat Food Lickable Cat Treats - (Pack of 16) 1.55 oz. Pouches
- Price
- $18.11
- Rating
- 4.2/5
- Reviews
- 1,729
- Age
- 5y ago
Altira Everyday Cat Gravy - Wet Cat Food Topper for Dry Food and Wet Food with Chicken Bone Broth Glucosamine MSM Omega 3 and Probiotics - Skin Coat Heart Hip & Joint Support 8oz RoastedChicken
- Price
- $31.84
- Rating
- 2.9/5
- Reviews
- 118
- Age
- 5mo ago
Trending
90-day click momentumAltira Everyday Cat Gravy - Wet Cat Food Topper for Dry Food and Wet Food with Chicken Bone Broth Glucosamine MSM Omega 3 and Probiotics - Skin Coat Heart Hip & Joint Support 8oz RoastedChicken
- Price
- $31.84
- Rating
- 2.9/5
- Reviews
- 118
- Age
- 5mo ago
Made by Nacho Bone Broth Cat Food Topper for Hydration and Picky Eaters - Add Protein and Flavor to Your Dry Cat Food Supports Optimal Nutrition Digestion Skin & Coat 11 oz. Turkey
- Price
- $6.80
- Rating
- 4.0/5
- Reviews
- 152
- Age
- 8mo ago
Instinct Healthy Cravings Natural Wet Cat Food Topper Grain Free Recipe - Variety Pack 3 oz. Pouches (Pack of 12)
- Price
- $20.51
- Rating
- 4.5/5
- Reviews
- 1,506
- Age
- 7y ago
Solid Gold Bone Broth Cat Food Topper - Limited Ingredient Lickable Cat Broth Pouches w/Salmon Protein Shreds & Collagen for Hydration & Gut Support - Easy to Serve Gravy for Cats Meal Topper - 12ct
- Price
- $26.94
- Rating
- 4.2/5
- Reviews
- 378
- Age
- 5y ago
Delectables Lickable Treat Stew Senior 10+ Wet Cat Treat with Real Chicken Food Topper Hydrating Grain-Free No Fillers No By-Products No Added Preservatives 1.4oz Pouch 12ct
- Price
- $12.56
- Rating
- 4.7/5
- Reviews
- 1,772
- Age
- 5y ago
Newest
by launch dateAltira Everyday Cat Gravy - Wet Cat Food Topper for Dry Food and Wet Food with Chicken Bone Broth Glucosamine MSM Omega 3 and Probiotics - Skin Coat Heart Hip & Joint Support 8oz RoastedChicken
- Price
- $31.84
- Rating
- 2.9/5
- Reviews
- 118
- Age
- 5mo ago
Made by Nacho Bone Broth Cat Food Topper for Hydration and Picky Eaters - Add Protein and Flavor to Your Dry Cat Food Supports Optimal Nutrition Digestion Skin & Coat 11 oz. Turkey
- Price
- $6.80
- Rating
- 4.0/5
- Reviews
- 152
- Age
- 8mo ago
Delectables Lickable Treat Gravy Variety Wet Cat Treat & Food Topper Food Topper Hydrating Grain-Free No Fillers No by-Products No Added Preservatives 1.4oz Pouch 30 Pack
- Price
- $32.49
- Rating
- 4.7/5
- Reviews
- 227
- Age
- 12mo ago
Purina Friskies Poultry Faves Broth and Gravy Cat Food Complements Variety Pack - 8 ct. Box
- Price
- $7.69
- Rating
- 4.4/5
- Reviews
- 422
- Age
- 2y ago
INABA Churu Broth for Cats Side Dish Pouch 1.4 Ounces per Pouch 12 Pouches Chicken & Seafood Variety
- Price
- $13.01
- Rating
- 4.7/5
- Reviews
- 715
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 flat
Sellers
68
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
41%
Top 20: 77%
Open market
11%
- Delectables62%
- Friskies13%
- altira5%
- Fancy Feast4%
- INABA3%
- Weruva2%
- Open — no brand owns it (9 brands, 11%)
Cat Gravy demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun · busiest ÷ quietest = 1.6×
Top Cat Gravy search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- cat gravy101K/yr
- delectables stew for cats55K/yr
- cat food pouches38K/yr
- gravy for cats37K/yr
- cat gravy pouches34K/yr
- delectables gravy for cats28K/yr
- delectables stew43K/yr
- wet cat food pouches28K/yr
- cat gravy only17K/yr
- delectables gravy26K/yr
What reviews say buyers love and hate about Cat Gravy
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Kitty Approved”
“My cats love the food”
“The flavor is clean”
“Overall, it seems to be good stuff and my cats like it”
“Money well spent”
What buyers complain about
66% of reviews“Little expensive”
“Strong odor”
“Bad taste”
“Diarrhea”
“Not a single flavor”
Cat Gravy return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
12%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Cat Gravy questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
