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Cat Gingivitis Treatment

Fail

The top 5 brands take 100% of clicks, so Cat Gingivitis Treatment is a Fail.

Flapen Score
42
42 / 100
Ranks 3,174 of 3,978 Pet Supplies niches · −9 vs the category median of 51
Market size
$121K/yr53K searches / yr
90-day growth
-6.8%search demand this quarter
Competition
96%top-5 click share · 2 brands · 7 sellers

Flapen Score

Cat Gingivitis Treatment against its category

The dotted line is the Pet Supplies average. Past it, Cat Gingivitis Treatment is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Gingivitis Treatment market on Amazon at a glance

Shoppers on Amazon United States searched for Cat Gingivitis Treatment 53K times last year and spent an estimated $121K. All 2 brands take every click. Demand peaks in Feb. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 13.4% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $121K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-6.8%
Conversion, latest week
13.4%
Market size, estimated
$121Ka year
Peak month
February2.5× the quietest month
Top search term
oratene16K searches a year

02 · Price

A sale here is worth $17.04.

Listings sell for $17.04 on average, from $11.91 to $25.55. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $17.04 that is $13K to $17K a year per listing.

Average price
$17.04inside the $15 to $100 sweet spot
Price range
$11.91–$25.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
$13K–$17K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #120 within Health Supplies. It carries 1,948 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#120in Health Supplies
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
1,948per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Cat Gingivitis Treatment products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 193%
  • Brand 27%

Demand

Cat Gingivitis Treatment search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KBlack Friday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 2.5×

Search terms

Top Cat Gingivitis Treatment search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oratene16K/yr
  • oratene oral gel for dogs13K/yr
  • oratene for cats7K/yr
  • stomatitis treatment for cats6K/yr
  • cat dental gel4K/yr
  • oratene for dogs5K/yr
  • zymox oratene3K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Gingivitis Treatment

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Breathability”
14%of negative reviews mention “Breathability”
0.7%of orders come back
“Or maybe his breath is just that bad”
A buyer, on “Breathability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Cat Gingivitis Treatment questions

Answered from the same tracked data.