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Cat Genie Granules

Fail

The top 5 brands take 100% of clicks, so Cat Genie Granules is a Fail.

Flapen Score
39
39 / 100
Ranks 3,439 of 3,978 Pet Supplies niches · −12 vs the category median of 51
Market size
$51K/yr9K searches / yr
90-day growth
-15.1%search demand this quarter
Competition
92%top-5 click share · 3 brands · 16 sellers

Flapen Score

Cat Genie Granules against its category

The dotted line is the Pet Supplies average. Past it, Cat Genie Granules is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Genie Granules market on Amazon at a glance

Shoppers on Amazon United States searched for Cat Genie Granules 9K times last year and spent an estimated $51K. All 3 brands take every click. Demand peaks in Jul–Aug. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 12.2% of those searches ended in a purchase.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
-15.1%
Conversion, latest week
12.2%
Market size, estimated
$51Ka year
Peak month
July2.4× the quietest month
Top search term
cat genie granules6K searches a year

02 · Price

A sale here is worth $46.34.

Listings sell for $46.34 on average, from $22.78 to $73.89. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $46.34 that is $5K to $12K a year per listing.

Average price
$46.34inside the $15 to $100 sweet spot
Price range
$22.78–$73.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$5K–$12K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #362 within Litter & Housebreaking. It carries 6,104 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
44%
Out of stock, average day
0.0%
Average rank
#362in Litter & Housebreaking
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
6,104per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Cat Genie Granules products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 155%
  • Brand 242%
  • Brand 33%
  • Open — no brand owns it (0%)

Demand

Cat Genie Granules search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Prime Day '24Spike '24Holiday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.4×

Reviews and returns

What reviews say buyers love and hate about Cat Genie Granules

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Smell”
13%of negative reviews mention “Quality-Overall”
1.6%of orders come back
“the lesser quality of this model is immediately noticable”
A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Cat Genie Granules questions

Answered from the same tracked data.