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Cat Food Pouches

Pass

Cat Food Pouches scores 66 out of 100, a Pass. Shoppers spend an estimated $3.1M a year here, search demand grew +12.3% this quarter, and an estimated 0.0% of orders come back.

Flapen Score
66
66 / 100
Top 4% of 3,978 Pet Supplies niches · +15 vs the category median of 51
Market size
$3.1M/yr1.0M searches / yr
90-day growth
+12.3%search demand this quarter
Competition
44%top-5 click share · 3 brands · 41 sellers

Flapen Score

Cat Food Pouches against its category

The dotted line is the Pet Supplies average. Past it, Cat Food Pouches is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Food Pouches market on Amazon at a glance

Shoppers on Amazon United States searched for Cat Food Pouches 1.0M times last year and spent an estimated $3.1M. All 3 brands take every click. Demand peaks in Jan–May–Jun–Jul. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 11.3% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.1M a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
+12.3%
Conversion, latest week
11.3%
Market size, estimated
$3.1Ma year
Peak month
June5.1× the quietest month
Top search term
weruva cat wet food428K searches a year

02 · Price

A sale here is worth $26.63.

Listings sell for $26.63 on average, from $12.56 to $57.20. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At $26.63 that is $80K to $107K a year per listing.

Average price
$26.63inside the $15 to $100 sweet spot
Price range
$12.56–$57.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
3,000–4,000
Revenue per listing a year
$80K–$107K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #71 within Food. It carries 2,144 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#71in Food
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
2,144per listing
Listings tracked
30

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Cat Food Pouches products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 rising

Sellers

41

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

44%

Top 20: 87%

Open market

0%

  • Brand 185%
  • Brand 213%
  • Brand 31%

Demand

Cat Food Pouches search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, May, Jun, Jul · busiest ÷ quietest = 5.1×

Search terms

Top Cat Food Pouches search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • weruva cat wet food428K/yr
  • weruva140K/yr
  • weruva cat food101K/yr
  • delectables stew for cats55K/yr
  • cat food pouches38K/yr
  • delectables stew43K/yr
  • weruva wet cat food24K/yr
  • wet cat food pouches28K/yr
  • bff cat food19K/yr
  • bff cat food wet24K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Food Pouches

We read the reviews and the return reasons for every product selling here.

52%of positive reviews mention “Pet Friendly”
25%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“It is a little pricey”
A buyer, on “Value For Money”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cat Food Pouches questions

Answered from the same tracked data.