Cat Food
PassCat Food scores 66 out of 100, a Pass. Shoppers spend an estimated $78.2M a year here, search demand grew +4.1% this quarter, and an estimated 0.0% of orders come back.
- Flapen Score
- 66 / 100Top 4% of 3,978 Pet Supplies niches · +15 vs the category median of 5166
- Market size
- $78.2M/yr27.5M searches / yr
- 90-day growth
- +4.1%search demand this quarter
- Competition
- 29%top-5 click share · 11 brands · 183 sellers
Flapen Score
Cat Food against its category
The dotted line is the Pet Supplies average. Past it, Cat Food is stronger. Inside it, weaker.
Market
The Cat Food market on Amazon at a glance
Shoppers on Amazon United States searched for Cat Food 27.5M times last year and spent an estimated $78.2M. The top 5 brands take 85% of clicks. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 14.4% of those searches ended in a purchase.
Shoppers searched for this 27.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78.2M a year.
- Searches, last 12 months
- 27.5M
- Growth, 90 days vs prior 90
- +4.1%
- Conversion, latest week
- 14.4%
- Market size, estimated
- $78.2Ma year
- Peak month
- October1.5× the quietest month
- Top search term
- cat food10.0M searches a year
02 · Price
A sale here is worth $19.73.
Listings sell for $19.73 on average, from $4.84 to $39.09. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 40,000 to 50,000 of them. At $19.73 that is $789K to $987K a year per listing.
- Average price
- $19.73inside the $15 to $100 sweet spot
- Price range
- $4.84–$39.09
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 40,000–50,000
- Revenue per listing a year
- $789K–$987K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Food. It carries 20,418 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #18in Food
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 20,418per listing
- Listings tracked
- 62
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Cat Food products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Meow Mix Original Choice Dry Cat Food 6.3 Pound Bag
- Price
- $8.90
- Rating
- 4.7/5
- Reviews
- 52,050
- Age
- 17y ago

Purina Friskies Dry Cat Food Seafood Sensations With Salmon Tuna and Shrimp Flavors - 22 lb. Bag
- Price
- $19.18
- Rating
- 4.7/5
- Reviews
- 28,861
- Age
- 12y ago

Purina Friskies Wet Cat Food Variety Pack Tasty Treasures Prime Filets (With Ocean Fish and Tuna With Chicken and With Turkey) - 5.5 Ounce (Pack of 12)
- Price
- $9.38
- Rating
- 4.7/5
- Reviews
- 25,605
- Age
- 14y ago

Meow Mix Gravy Bursts Savory Chicken Flavor Mix Gravy Filled Dry Cat Food 3 lb. Bag
- Price
- $5.34
- Rating
- 4.7/5
- Reviews
- 5,589
- Age
- 1y ago

Purina Cat Chow Naturals With Added Vitamins Minerals and Nutrients Dry Cat Food Naturals Original - 13 lb. Bag
- Price
- $16.40
- Rating
- 4.8/5
- Reviews
- 19,923
- Age
- 14y ago
Trending
estimated 90-day click momentum
Sheba Perfect Portions Wet Cat Food Cuts in Gravy with Sustainable Salmon Tender Trout Entree and with Sustainable Tuna 2.6 oz. Twin-Pack Trays (24 Count 48 Servings)
- Price
- $20.18
- Rating
- 4.7/5
- Reviews
- 2,010
- Age
- 2y ago

Purina Friskies Wet Cat Food Variety Pack Shreds With Beef Turkey and Cheese Dinner Chicken and Salmon Dinner and With Ocean Whitefish and Tuna - (Pack of 40) 5.5 oz. Cans
- Price
- $30.07
- Rating
- 4.7/5
- Reviews
- 29,202
- Age
- 8y ago

Purina Friskies Gravy Swirlers with Flavors of Chicken Salmon and Gravy Dry Cat Food - 22 lb. Bag
- Price
- $19.61
- Rating
- 4.7/5
- Reviews
- 37,042
- Age
- 8y ago

Meow Mix Savory Morsels Seafood Favorites Variety Pack 2.75 oz Can (12 Pack)
- Price
- $7.65
- Rating
- 4.6/5
- Reviews
- 7,021
- Age
- 17y ago

Purina Fancy Feast Gravy Lovers Poultry and Beef Grilled Gourmet Wet Cat Food Variety Pack - (Pack of 30) 3 oz. Cans
- Price
- $25.73
- Rating
- 4.7/5
- Reviews
- 54,873
- Age
- 12y ago
Newest
by launch date
Meow Mix Gravy Bursts Savory Chicken Flavor Mix Gravy Filled Dry Cat Food 3 lb. Bag
- Price
- $5.34
- Rating
- 4.7/5
- Reviews
- 5,589
- Age
- 1y ago

Sheba Perfect Portions Wet Cat Food Cuts in Gravy with Sustainable Salmon Tender Trout Entree and with Sustainable Tuna 2.6 oz. Twin-Pack Trays (24 Count 48 Servings)
- Price
- $20.18
- Rating
- 4.7/5
- Reviews
- 2,010
- Age
- 2y ago

Purina Fancy Feast Gourmet Wet Cat Food Variety Pack Petites Gravy Collection break-apart tubs 24 servings - (Pack of 12) 2.8 oz. Tubs
- Price
- $11.07
- Rating
- 4.6/5
- Reviews
- 5,527
- Age
- 5y ago

Blue Buffalo Tastefuls Flaked Adult Wet Cat Food Variety Pack (Tuna Chicken Fish & Shrimp) Natural Ingredients Enhanced with Vitamins Minerals & Other Nutrients 3-oz. Each (12 Cans)
- Price
- $13.35
- Rating
- 4.3/5
- Reviews
- 12,366
- Age
- 5y ago

Purina Friskies Extra Gravy Wet Cat Food Chunky 24ct Variety Pack (With Chicken Turkey Salmon Beef) - (Pack of 24) 5.5 oz. Cans
- Price
- $18.80
- Rating
- 4.6/5
- Reviews
- 21,602
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.
Brands
11 falling
Sellers
183
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
29%
Top 20: 66%
Open market
10%
- Friskies33%
- Meow Mix20%
- Fancy Feast18%
- Purina Cat Chow7%
- Purina ONE6%
- Sheba5%
- Open — no brand owns it (5 brands, 10%)
Demand
Cat Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Cat Food search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cat food10.0M/yr
- wet cat food4.4M/yr
- cat food wet3.6M/yr
- dry cat food2.5M/yr
- cat food dry2.0M/yr
- cat wet food777K/yr
- canned cat food606K/yr
- meow mix cat food dry440K/yr
- purina cat food462K/yr
- cat dry food379K/yr
Reviews and returns
What reviews say buyers love and hate about Cat Food
We read the reviews and the return reasons for every product selling here.
“Smells like fish”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cat Food questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









