Is Cat Food profitable to sell on Amazon United States?

Flapen scores Cat Food 66 out of 100 on Amazon United States, a Pass. Shoppers spend $78.2M a year across 62 tracked products. Search demand grew +4.1% in the last 90 days.

How competitive is the Cat Food niche on Amazon United States?

11 brands and 183 sellers compete in Cat Food on Amazon United States. The top 5 Cat Food products take 29% of clicks, and the top 5 brands take 85%.

What do buyers complain about in Cat Food?

Cat Food buyers on Amazon United States complain most about Smell, Indigestion, and Value For Money. An estimated 0.0% of orders come back.

When does demand for Cat Food peak?

Search demand for Cat Food on Amazon United States is steady all year. The busiest month runs 1.5× the quietest.

What does it cost to enter the Cat Food niche?

Cat Food sells for $19.73 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $4.84 to $39.09. The average product has 20,418 reviews, the count a new listing must catch up to.

Cat Food

Pass

Cat Food scores 66 out of 100, a Pass. Shoppers spend an estimated $78.2M a year here, search demand grew +4.1% this quarter, and an estimated 0.0% of orders come back.

Flapen Score: 66
66 / 100Top 4% of 3,978 Pet Supplies niches · +15 vs the category median of 51
Market size: $78.2M/yr27.5M searches / yr
90-day growth: +4.1%search demand this quarter
Competition: 29%top-5 click share · 11 brands · 183 sellers

Flapen Score

Cat Food against its category

The dotted line is the Pet Supplies average. Past it, Cat Food is stronger. Inside it, weaker.

66Pass

This niche Category average

See the method

Market

The Cat Food market on Amazon at a glance

Shoppers on Amazon United States searched for Cat Food 27.5M times last year and spent an estimated $78.2M. The top 5 brands take 85% of clicks. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 14.4% of those searches ended in a purchase.

Shoppers searched for this 27.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78.2M a year.

Searches, last 12 months: 27.5M
Growth, 90 days vs prior 90: +4.1%
Conversion, latest week: 14.4%
Market size, estimated: $78.2Ma year
Peak month: October1.5× the quietest month
Top search term: cat food10.0M searches a year

02 · Price

A sale here is worth $19.73.

Listings sell for $19.73 on average, from $4.84 to $39.09. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 40,000 to 50,000 of them. At $19.73 that is $789K to $987K a year per listing.

Average price: $19.73inside the $15 to $100 sweet spot
Price range: $4.84–$39.09
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 1,000,000 or moreAmazon's top range
Units per listing a year: 40,000–50,000
Revenue per listing a year: $789K–$987K
Returns: 0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Food. It carries 20,418 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings: 60%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #18in Food
Average rating: 4.67 starsAmazon United States average 4.42 stars
Average reviews: 20,418per listing
Listings tracked: 62

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 63 months

Products

Top Cat Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

11 falling

Sellers

183

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

29%

Top 20: 66%

Open market

10%

Brand 133%
Brand 220%
Brand 318%
Brand 47%
Brand 56%
Brand 65%
Open — no brand owns it (5 brands, 10%)

Demand

Cat Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Cat Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

cat food10.0M/yr +7.7%8.8% conv.
wet cat food4.4M/yr +5.0%7.3% conv.
cat food wet3.6M/yr -0.3%8.4% conv.
dry cat food2.5M/yr +1.7%8.5% conv.
cat food dry2.0M/yr -5.8%8.9% conv.
cat wet food777K/yr +11.8%6.9% conv.
canned cat food606K/yr +3.5%8.3% conv.
meow mix cat food dry440K/yr +2.5%12.4% conv.
purina cat food462K/yr +1.5%6.7% conv.
cat dry food379K/yr +6.9%6.9% conv.

Reviews and returns

What reviews say buyers love and hate about Cat Food

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Pet Friendly”

12%of negative reviews mention “Smell”

<0.1%of orders come back, a rate Amazon rounds to zero

“Smells like fish”

A buyer, on “Smell”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Pet Supplies niches

Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

Squirrel Repellent

$2.3M/yr+140.5%

Tomato Cage

$4.4M/yr+261.3%

Mole Repellent for Lawns

$3.6M/yr+155.2%

America 250 Flag

$2.3M/yr+389.5%

Jet Nozzle High Pressure Hose Nozzle

$1.5M/yr+628.3%

FAQ

Common Cat Food questions

Answered from the same tracked data.

Categories