Cat Fish Toy

Shoppers searched for this 335K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $297K a year.

Searches, last 12 months

335K

Growth, 90 days vs prior 90

-12.2%

Conversion, latest week

6.9%

Market size, estimated

$297Ka year

Peak month

December2.4× the quietest month

Top search term

floppy fish cat toy73K searches a year

Listings sell for $12.78 on average, from $7.69 to $19.04. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At $12.78 that is $26K to $32K a year per listing.

Average price

$12.78under the $15 to $100 sweet spot

Price range

$7.69–$19.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

2,000–2,500

Revenue per listing a year

$26K–$32K

Returns

1.1%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #193 within Toys. It carries 10,776 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

1.2%

Average rank

#193in Toys

Average rating

4.24 starsAmazon United States average 4.42 stars

Average reviews

10,776per listing

Listings tracked

17

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

32 months