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Cat Fence

Fail

Buyers convert on only 0.8% of searches, so Cat Fence is a Fail.

Flapen Score
47
47 / 100
Ranks 2,474 of 3,978 Pet Supplies niches · −4 vs the category median of 51
Market size
$152K/yr210K searches / yr
90-day growth
+40.3%search demand this quarter
Competition
54%top-5 click share · 26 brands · 33 sellers

Flapen Score

Cat Fence against its category

The dotted line is the Pet Supplies average. Past it, Cat Fence is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Fence market on Amazon at a glance

Shoppers on Amazon United States searched for Cat Fence 210K times last year and spent an estimated $152K. The top 5 brands take 59% of clicks. Demand peaks in May–Jun. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +40.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $152K a year.

Searches, last 12 months
210K
Growth, 90 days vs prior 90
+40.3%
Conversion, latest week
0.8%
Market size, estimated
$152Ka year
Peak month
May2.0× the quietest month
Top search term
cat fence60K searches a year

02 · Price

A sale here is worth $92.37.

Listings sell for $92.37 on average, from $12.87 to $307.60. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $92.37 that is $0 to $9K a year per listing.

Average price
$92.37inside the $15 to $100 sweet spot
Price range
$12.87–$307.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
5.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #376 within Cat Doors, Steps, Nets & Pens. It carries 6,249 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
97%
Out of stock, average day
10.0%
Average rank
#376in Cat Doors, Steps, Nets & Pens
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
6,249per listing
Listings tracked
31

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
33 months

Products

Top Cat Fence products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 rising

Sellers

33

Top-5 brand share

59%

Top 20: 94%

Top-5 click share

54%

Top 20: 89%

Open market

37%

  • Brand 122%
  • Brand 214%
  • Brand 310%
  • Brand 48%
  • Brand 55%
  • Brand 64%

Demand

Cat Fence search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 2.0×

Search terms

Top Cat Fence search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat fence60K/yr
  • cat fence outdoor barrier38K/yr
  • cat proof fence topper19K/yr
  • cat fence barrier15K/yr
  • cat fence indoor22K/yr
  • cat fence topper12K/yr
  • cat fence outdoor8K/yr
  • cat fencing9K/yr
  • cat proof fence7K/yr
  • fence for cats4K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Fence

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Durability”
5.1%of orders come back
“easy to break”
A buyer, on “Durability”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Cat Fence questions

Answered from the same tracked data.