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Cat Eye Cleaner

Fail

Shoppers spend an estimated $59K a year here, so Cat Eye Cleaner is a Fail.

Flapen Score
45
45 / 100
Ranks 2,799 of 3,978 Pet Supplies niches · −6 vs the category median of 51
Market size
$59K/yr32K searches / yr
90-day growth
-9.2%search demand this quarter
Competition
67%top-5 click share · 10 brands · 32 sellers

Flapen Score

Cat Eye Cleaner against its category

The dotted line is the Pet Supplies average. Past it, Cat Eye Cleaner is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Eye Cleaner market on Amazon at a glance

Shoppers on Amazon United States searched for Cat Eye Cleaner 32K times last year and spent an estimated $59K. The top 5 brands take 91% of clicks. Demand peaks in Jul–Aug. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 11.7% of those searches ended in a purchase.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-9.2%
Conversion, latest week
11.7%
Market size, estimated
$59Ka year
Peak month
August2.0× the quietest month
Top search term
cat eye cleaner11K searches a year

02 · Price

A sale here is worth $15.88.

Listings sell for $15.88 on average, from $7.00 to $34.40. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $15.88 that is $2K to $4K a year per listing.

Average price
$15.88inside the $15 to $100 sweet spot
Price range
$7.00–$34.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #822 within Health Supplies. It carries 8,090 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#822in Health Supplies
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
8,090per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Cat Eye Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

32

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

7%

  • Brand 160%
  • Brand 212%
  • Brand 39%
  • Brand 47%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (4 brands, 7%)

Demand

Cat Eye Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KBlack Friday '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.0×

Search terms

Top Cat Eye Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat eye cleaner11K/yr
  • cat tear stain remover5K/yr
  • eye envy for cats5K/yr
  • eye envy tear stain remover for cats4K/yr
  • tear stain remover for cats4K/yr
  • eye cleaner for cats3K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Eye Cleaner

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Ease Of Cleaning”
21%of negative reviews mention “Functionality-Overall”
0.6%of orders come back
“Don't work on my dog”
A buyer, on “Functionality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Cat Eye Cleaner questions

Answered from the same tracked data.