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Cat Ear Wipes

Fail

The top 5 products take 81% of clicks, so Cat Ear Wipes is a Fail.

Flapen Score
44
44 / 100
Ranks 2,946 of 3,978 Pet Supplies niches · −7 vs the category median of 51
Market size
$218K/yr123K searches / yr
90-day growth
+5.0%search demand this quarter
Competition
81%top-5 click share · 11 brands · 18 sellers

Flapen Score

Cat Ear Wipes against its category

The dotted line is the Pet Supplies average. Past it, Cat Ear Wipes is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Ear Wipes market on Amazon at a glance

Shoppers on Amazon United States searched for Cat Ear Wipes 123K times last year and spent an estimated $218K. The top 5 brands take 81% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 14.6% of those searches ended in a purchase.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.6% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $218K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
+5.0%
Conversion, latest week
14.6%
Market size, estimated
$218Ka year
Peak month
July1.4× the quietest month
Top search term
cat ear wipes68K searches a year

02 · Price

A sale here is worth $12.18.

Listings sell for $12.18 on average, from $7.05 to $18.04. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At $12.18 that is $15K to $18K a year per listing.

Average price
$12.18under the $15 to $100 sweet spot
Price range
$7.05–$18.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
$15K–$18K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #129 within Health Supplies. It carries 8,712 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#129in Health Supplies
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
8,712per listing
Listings tracked
11

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Cat Ear Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

11 flat

Sellers

18

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

15%

  • Brand 138%
  • Brand 216%
  • Brand 315%
  • Brand 46%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (5 brands, 15%)

Demand

Cat Ear Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Cat Ear Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat ear wipes68K/yr
  • ear wipes for cats23K/yr
  • cat ear cleaner wipes6K/yr
  • zymox ear wipes5K/yr
  • cat ear cleaning wipes8K/yr
  • cat ear wipes finger5K/yr
  • zymox ear wipes for dogs4K/yr
  • kitten ear wipes2K/yr
  • meowmint soothing ear wipes for cats3K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Ear Wipes

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Ease Of Use”
23%of negative reviews mention “Size-Overall”
0.5%of orders come back
“Theyre rather large”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cat Ear Wipes questions

Answered from the same tracked data.