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Cat Ear Cleaner

Fail

The top 5 products take 85% of clicks, so Cat Ear Cleaner is a Fail.

Flapen Score
47
47 / 100
Ranks 2,474 of 3,978 Pet Supplies niches · −4 vs the category median of 51
Market size
$495K/yr322K searches / yr
90-day growth
+6.4%search demand this quarter
Competition
85%top-5 click share · 8 brands · 29 sellers

Flapen Score

Cat Ear Cleaner against its category

The dotted line is the Pet Supplies average. Past it, Cat Ear Cleaner is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Ear Cleaner market on Amazon at a glance

Shoppers on Amazon United States searched for Cat Ear Cleaner 322K times last year and spent an estimated $495K. The top 5 brands take 93% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 10.9% of those searches ended in a purchase.

Shoppers searched for this 322K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved +6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $495K a year.

Searches, last 12 months
322K
Growth, 90 days vs prior 90
+6.4%
Conversion, latest week
10.9%
Market size, estimated
$495Ka year
Peak month
December1.2× the quietest month
Top search term
cat ear cleaner188K searches a year

02 · Price

A sale here is worth $14.07.

Listings sell for $14.07 on average, from $7.05 to $33.48. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At $14.07 that is $35K to $42K a year per listing.

Average price
$14.07under the $15 to $100 sweet spot
Price range
$7.05–$33.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
2,500–3,000
Revenue per listing a year
$35K–$42K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #23 within Health Supplies. It carries 10,919 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.2%
Average rank
#23in Health Supplies
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
10,919per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Cat Ear Cleaner products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.

$0$50K$99K$149K$198K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

29

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

85%

Top 20: 100%

Open market

3%

  • Virbac29%
  • Veterinary Formula25%
  • MEDUWEDU24%
  • VetWELL9%
  • NOVEHA5%
  • Zymox4%
  • Open — no brand owns it (2 brands, 3%)

Demand

Cat Ear Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Cat Ear Cleaner search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cat ear cleaner188K/yr
  • ear cleaner for cats29K/yr
  • cat ear cleaner solution12K/yr
  • cat ear cleaning kit13K/yr
  • veterinary formula ear therapy11K/yr
  • kitten ear cleaner8K/yr
  • cat ear wash7K/yr
  • cat ear cleaning solution6K/yr
  • cat ear cleaning7K/yr
  • cat ear cleaner tool6K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Ear Cleaner

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Allergies”
0.6%of orders come back
“they get irritated”
A buyer, on “Allergies”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cat Ear Cleaner questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data