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Cat Door Stopper

Fail

The top 5 products take 71% of clicks, so Cat Door Stopper is a Fail.

Flapen Score
38
38 / 100Ranks 3,520 of 3,978 Pet Supplies niches · −13 vs the category median of 51
Market size
$121K/yr174K searches / yr
90-day growth
+12.3%search demand this quarter
Competition
71%top-5 click share · 10 brands · 14 sellers

Flapen Score

Cat Door Stopper against its category

The dotted line is the Pet Supplies average. Past it, Cat Door Stopper is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Cat Door Stopper market on Amazon at a glance

Shoppers on Amazon United States searched for Cat Door Stopper 174K times last year and spent an estimated $121K. The top 5 brands take 87% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $121K a year.

Searches, last 12 months
174K
Growth, 90 days vs prior 90
+12.3%
Conversion, latest week
5.6%
Market size, estimated
$121Ka year
Peak month
August1.2× the quietest month
Top search term
cat door stopper90K searches a year

02 · Price

A sale here is worth $12.35.

Listings sell for $12.35 on average, from $5.97 to $20.74. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $12.35 that is $6K to $9K a year per listing.

Average price
$12.35under the $15 to $100 sweet spot
Price range
$5.97–$20.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$6K–$9K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #124 within Cat Doors, Steps, Nets & Pens. It carries 3,902 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#124in Cat Doors, Steps, Nets & Pens
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
3,902per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Cat Door Stopper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

14

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

9%

  • Brand 138%
  • Brand 226%
  • Brand 311%
  • Brand 47%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (4 brands, 9%)

Demand

Cat Door Stopper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Cat Door Stopper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat door stopper90K/yr
  • cat door stop18K/yr
  • door stopper for cats18K/yr
  • keep door cracked open for cat16K/yr
  • door stop for cats8K/yr
  • door stopper cat5K/yr
  • pet door stopper6K/yr
  • cat doorstop4K/yr
  • keep door open for cat5K/yr
  • cat door stoppers for bottom of door3K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Door Stopper

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Ease Of Use”
20%of negative reviews mention “Durability”
2.8%of orders come back
“Breaks Easily”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

Keep looking

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All Pet Supplies niches

FAQ

Common Cat Door Stopper questions

Answered from the same tracked data.