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Cat Door Latch

Fail

The top 5 brands take 98% of clicks, so Cat Door Latch is a Fail.

Flapen Score
38
38 / 100
Ranks 3,520 of 3,978 Pet Supplies niches · −13 vs the category median of 51
Market size
$564K/yr535K searches / yr
90-day growth
-6.8%search demand this quarter
Competition
79%top-5 click share · 6 brands · 44 sellers

Flapen Score

Cat Door Latch against its category

The dotted line is the Pet Supplies average. Past it, Cat Door Latch is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Door Latch market on Amazon at a glance

Shoppers on Amazon United States searched for Cat Door Latch 535K times last year and spent an estimated $564K. The top 5 brands take 98% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 535K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $564K a year.

Searches, last 12 months
535K
Growth, 90 days vs prior 90
-6.8%
Conversion, latest week
8.6%
Market size, estimated
$564Ka year
Peak month
January1.2× the quietest month
Top search term
cat door latch187K searches a year

02 · Price

A sale here is worth $12.26.

Listings sell for $12.26 on average, from $8.69 to $20.74. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At $12.26 that is $49K to $61K a year per listing.

Average price
$12.26under the $15 to $100 sweet spot
Price range
$8.69–$20.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
4,000–5,000
Revenue per listing a year
$49K–$61K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #87 within Cat Doors, Steps, Nets & Pens. It carries 5,081 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#87in Cat Doors, Steps, Nets & Pens
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
5,081per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Cat Door Latch products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.

$0$56K$113K$169K$226K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

44

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

79%

Top 20: 100%

Open market

0%

  • Door Buddy41%
  • TGIOW31%
  • Neobay17%
  • Elilier5%
  • EUDEMON3%
  • FlexLatch2%
  • Open — no brand owns it (0%)

Demand

Cat Door Latch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Cat Door Latch search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cat door latch187K/yr
  • cat door stopper90K/yr
  • door prop for cats32K/yr
  • cat door prop19K/yr
  • pet door latch23K/yr
  • cat door stop18K/yr
  • door latch for cats keep dogs out20K/yr
  • cat door holder13K/yr
  • door opener for cats15K/yr
  • door stopper for cats18K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Door Latch

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Ease Of Use”
21%of negative reviews mention “Durability”
2.9%of orders come back
“Breaks Easily”
A buyer, on “Durability”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cat Door Latch questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data