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Cat Door for Wall

Fail

Demand is soft, at -5.2% this quarter, so Cat Door for Wall is a Fail.

Flapen Score
42
42 / 100
Ranks 3,174 of 3,978 Pet Supplies niches · −9 vs the category median of 51
Market size
$122K/yr76K searches / yr
90-day growth
-5.2%search demand this quarter
Competition
54%top-5 click share · 19 brands · 43 sellers

Flapen Score

Cat Door for Wall against its category

The dotted line is the Pet Supplies average. Past it, Cat Door for Wall is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Door for Wall market on Amazon at a glance

Shoppers on Amazon United States searched for Cat Door for Wall 76K times last year and spent an estimated $122K. The top 5 brands take 74% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
-5.2%
Conversion, latest week
3.7%
Market size, estimated
$122Ka year
Peak month
November1.2× the quietest month
Top search term
cat door for wall33K searches a year

02 · Price

A sale here is worth $43.35.

Listings sell for $43.35 on average, from $9.87 to $97.61. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $43.35 that is $0 to $4K a year per listing.

Average price
$43.35inside the $15 to $100 sweet spot
Price range
$9.87–$97.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
5.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #57 within Cat Doors, Steps, Nets & Pens. It carries 5,186 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
4.4%
Average rank
#57in Cat Doors, Steps, Nets & Pens
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
5,186per listing
Listings tracked
29

04 · Newcomers

5 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
5Amazon's first-year sales bar
Average brand age
37 months

Products

Top Cat Door for Wall products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

43

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

54%

Top 20: 90%

Open market

21%

  • Brand 117%
  • Brand 215%
  • Brand 314%
  • Brand 414%
  • Brand 514%
  • Brand 65%

Demand

Cat Door for Wall search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Cat Door for Wall search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat door for wall33K/yr
  • cat doors for walls6K/yr
  • wall cat door6K/yr
  • cat door for wall interior6K/yr
  • cat door wall4K/yr
  • cat door interior wall4K/yr
  • cat door for interior wall4K/yr
  • through wall cat door4K/yr
  • cat wall door3K/yr
  • cat door for exterior wall5K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Door for Wall

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Size-Overall”
11%of negative reviews mention “Locking Mechanism”
5.7%of orders come back
“Door does not lock”
A buyer, on “Locking Mechanism”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Cat Door for Wall questions

Answered from the same tracked data.