Cat Door

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.

Searches, last 12 months

2.4M

Growth, 90 days vs prior 90

-8.1%

Conversion, latest week

4.1%

Market size, estimated

$2.5Ma year

Peak month

November1.4× the quietest month

Top search term

cat door1.1M searches a year

Listings sell for $25.79 on average, from $9.87 to $74.13. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At $25.79 that is $52K to $64K a year per listing.

Average price

$25.79inside the $15 to $100 sweet spot

Price range

$9.87–$74.13

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

2,000–2,500

Revenue per listing a year

$52K–$64K

Returns

4.2%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #27 within Cat Doors, Steps, Nets & Pens. It carries 5,993 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

97%

Out of stock, average day

5.3%

Average rank

#27in Cat Doors, Steps, Nets & Pens

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

5,993per listing

Listings tracked

35

10 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

7Amazon's first-year sales bar

Average brand age

33 months