Cat Donut
MaybeProducts sell for $32.58 on average, inside the sweet spot. But demand is soft, at -1.4% this quarter, so Cat Donut is a Maybe.
- Flapen Score
- 55 / 100Top 30% of 3,978 Pet Supplies niches · +4 vs the category median of 5155
- Market size
- $270K/yr268K searches / yr
- 90-day growth
- -1.4%search demand this quarter
- Competition
- 33%top-5 click share · 33 brands · 38 sellers
Flapen Score
Cat Donut against its category
The dotted line is the Pet Supplies average. Past it, Cat Donut is stronger. Inside it, weaker.
Market
The Cat Donut market on Amazon at a glance
Shoppers on Amazon United States searched for Cat Donut 268K times last year and spent an estimated $270K. The top 5 brands take 44% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 3.1% of those searches ended in a purchase.
Shoppers searched for this 268K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $270K a year.
- Searches, last 12 months
- 268K
- Growth, 90 days vs prior 90
- -1.4%
- Conversion, latest week
- 3.1%
- Market size, estimated
- $270Ka year
- Peak month
- December5.3× the quietest month
- Top search term
- cat donut119K searches a year
02 · Price
A sale here is worth $32.58.
Listings sell for $32.58 on average, from $7.28 to $72.26. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $32.58 that is $3K to $8K a year per listing.
- Average price
- $32.58inside the $15 to $100 sweet spot
- Price range
- $7.28–$72.26
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$8K
- Returns
- 4.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #62 within Beds & Furniture. It carries 2,860 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 96%
- Out of stock, average day
- 11.9%
- Average rank
- #62in Beds & Furniture
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 2,860per listing
- Listings tracked
- 46
04 · Newcomers
6 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Cat Donut products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Large Cat Tunnel Bed for Indoor Cats with 3 Toys Scratch Resistant Donut Cat Bed Up to 30 Lbs (L 24x24x11 Dark Grey)
- Price
- $46.39
- Rating
- 4.5/5
- Reviews
- 2,346
- Age
- 4y ago

Lesure Cat Tunnel Bed for Indoor Cats - Cute Cat Donut Tunnel Toys for Small Large Cats with Washable Circle Cushion Round Pet Peekaboo Cave Toy for Kitten/Puppy/Rabbit Standard Cozy Clouds Blue
- Price
- $32.86
- Rating
- 4.7/5
- Reviews
- 1,147
- Age
- 2y ago

Hpetppy Cat Cone Collar Soft Cat Recovery Collar for Wound Healing Cute Donut Adjustable Kitten Cones to Stop Licking Comfortable Lightweight Neck Elizabethan Collars for Kittens After Surgery
- Price
- $9.28
- Rating
- 4.3/5
- Reviews
- 3,764
- Age
- 1y ago

Cat Caves for Indoor Cats Large Cat Tunnel for Multiple & Large Cats Scratch Detachable Peekaboo Cat Cave Bed Kitten Donut Kitty Hideaway Up to 45 Lbs
- Price
- $32.29
- Rating
- 4.4/5
- Reviews
- 286
- Age
- 9mo ago

LovIntry 8-Shaped Large Cat Tunnel Bed for Indoor Cats Infinite Circulation Peekaboo Cat Cave with 12 Toy Balls Cat Donut Tunnel for Cats up to 30 Pounds (Dark Grey L 38x24x11in)
- Price
- $47.66
- Rating
- 4.6/5
- Reviews
- 594
- Age
- 1y ago
Trending
estimated 90-day click momentum
Cat Cave Tunnel Bed - Comfort Bedz Large Donut Cat House Enclosed Felt Hideaway with Zipper Top Perch Interactive Toy Washable for Indoor Cats up to 25lbs
- Price
- $36.83
- Rating
- 4.1/5
- Reviews
- 7
- Age
- 3mo ago

Meowfia Indoor Cat Tunnel with Donut Bed - Large Flexible Play Space for Multiple Pets - Circle or Snake Shape Cozy Lounge (Jungle Nest)
- Price
- $26.83
- Rating
- 4.5/5
- Reviews
- 211
- Age
- 1y ago

SnugTail Dachshund Tunnel Bed - Flower Design Plush Foldable Dog Bed (Medium)
- Price
- $68.29
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Peekaboo Cat Cave Donut - Cat Tunnel Bed for Indoor Cats Cute Patterns Hideaway for Multiple & Large Cats Scratch-Resistant (Light Gray)
- Price
- $43.97
- Rating
- 4.6/5
- Reviews
- 2,866
- Age
- 7mo ago

MEOWFIA Indoor Cat Tunnel with Donut Bed - Large Flexible Play Space for Multiple Pets - Circle or Snake Shape Cozy Lounge (Gray)
- Price
- $24.94
- Rating
- 4.5/5
- Reviews
- 211
- Age
- 8mo ago
Newest
by launch date
SnugTail Dachshund Tunnel Bed - Flower Design Plush Foldable Dog Bed (Medium)
- Price
- $68.29
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Cat Cave Tunnel Bed - Comfort Bedz Large Donut Cat House Enclosed Felt Hideaway with Zipper Top Perch Interactive Toy Washable for Indoor Cats up to 25lbs
- Price
- $36.83
- Rating
- 4.1/5
- Reviews
- 7
- Age
- 3mo ago

Bedsure Calming Donut Cat Bed - Fluffy Plush Round Pet Bed for Kitten & Puppy Washable Anti-Anxiety Soft Comfy Cuddler 20x20 Inches Grey (Basic Version)
- Price
- $14.05
- Rating
- 4.4/5
- Reviews
- 92
- Age
- 3mo ago

Peekaboo Cat Cave Donut - Cat Tunnel Bed for Indoor Cats Cute Patterns Hideaway for Multiple & Large Cats Scratch-Resistant (Dark Gray)
- Price
- $42.50
- Rating
- 4.6/5
- Reviews
- 2,866
- Age
- 7mo ago

Peekaboo Cat Cave Donut - Cat Tunnel Bed for Indoor Cats Cute Patterns Hideaway for Multiple & Large Cats Scratch-Resistant (Light Gray)
- Price
- $43.97
- Rating
- 4.6/5
- Reviews
- 2,866
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.
Brands
33 rising
Sellers
38
Est. top-5 brand share
44%
Top 20: 87%
Est. top-5 click share
33%
Top 20: 72%
Open market
51%
- PLIISLUP12%
- MEOWFIA12%
- LE SURE9%
- Hpetppy6%
- WINDRACING5%
- pesen5%
Demand
Cat Donut search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.3×
Search terms
Top Cat Donut search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cat donut119K/yr
- dachshund tunnel bed17K/yr
- cat donut bed30K/yr
- donut cat bed27K/yr
- dog tunnel bed16K/yr
- tunnel bed for dogs14K/yr
- tunnel dog bed7K/yr
- cat bed donut7K/yr
- cat doughnut6K/yr
- leisure cat tunnel bed6K/yr
Reviews and returns
What reviews say buyers love and hate about Cat Donut
We read the reviews and the return reasons for every product selling here.
“too large”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cat Donut questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









