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Cat Donut

Maybe

Products sell for $32.58 on average, inside the sweet spot. But demand is soft, at -1.4% this quarter, so Cat Donut is a Maybe.

Flapen Score
55
55 / 100
Top 30% of 3,978 Pet Supplies niches · +4 vs the category median of 51
Market size
$270K/yr268K searches / yr
90-day growth
-1.4%search demand this quarter
Competition
33%top-5 click share · 33 brands · 38 sellers

Flapen Score

Cat Donut against its category

The dotted line is the Pet Supplies average. Past it, Cat Donut is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Donut market on Amazon at a glance

Shoppers on Amazon United States searched for Cat Donut 268K times last year and spent an estimated $270K. The top 5 brands take 44% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 268K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $270K a year.

Searches, last 12 months
268K
Growth, 90 days vs prior 90
-1.4%
Conversion, latest week
3.1%
Market size, estimated
$270Ka year
Peak month
December5.3× the quietest month
Top search term
cat donut119K searches a year

02 · Price

A sale here is worth $32.58.

Listings sell for $32.58 on average, from $7.28 to $72.26. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $32.58 that is $3K to $8K a year per listing.

Average price
$32.58inside the $15 to $100 sweet spot
Price range
$7.28–$72.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #62 within Beds & Furniture. It carries 2,860 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
96%
Out of stock, average day
11.9%
Average rank
#62in Beds & Furniture
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
2,860per listing
Listings tracked
46

04 · Newcomers

6 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
6Amazon's first-year sales bar
Average brand age
31 months

Products

Top Cat Donut products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

33 rising

Sellers

38

Top-5 brand share

44%

Top 20: 87%

Top-5 click share

33%

Top 20: 72%

Open market

51%

  • Brand 112%
  • Brand 212%
  • Brand 39%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Cat Donut search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.3×

Search terms

Top Cat Donut search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat donut119K/yr
  • dachshund tunnel bed17K/yr
  • cat donut bed30K/yr
  • donut cat bed27K/yr
  • dog tunnel bed16K/yr
  • tunnel bed for dogs14K/yr
  • tunnel dog bed7K/yr
  • cat bed donut7K/yr
  • cat doughnut6K/yr
  • leisure cat tunnel bed6K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Donut

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Pet Friendly”
21%of negative reviews mention “Size-Overall”
4.2%of orders come back
“too large”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cat Donut questions

Answered from the same tracked data.