- Flapen Score
- 47 / 100Ranks 2,474 of 3,978 Pet Supplies niches · −4 vs the category median of 5147
- Market size
- $320K/yr430K searches / yr
- 90-day growth
- -3.5%search demand this quarter
- Competition
- 63%top-5 click share · 9 brands · 14 sellers
Flapen Score
Cat Diapers against its category
The dotted line is the Pet Supplies average. Past it, Cat Diapers is stronger. Inside it, weaker.
Market
The Cat Diapers market on Amazon at a glance
Shoppers on Amazon United States searched for Cat Diapers 430K times last year and spent an estimated $320K. The top 5 brands take 93% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 4.5% of those searches ended in a purchase.
Shoppers searched for this 430K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $320K a year.
- Searches, last 12 months
- 430K
- Growth, 90 days vs prior 90
- -3.5%
- Conversion, latest week
- 4.5%
- Market size, estimated
- $320Ka year
- Peak month
- November1.2× the quietest month
- Top search term
- cat diapers199K searches a year
02 · Price
A sale here is worth $16.68.
Listings sell for $16.68 on average, from $6.35 to $26.65. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $16.68 that is $13K to $17K a year per listing.
- Average price
- $16.68inside the $15 to $100 sweet spot
- Price range
- $6.35–$26.65
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $13K–$17K
- Returns
- 4.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #215 within Litter & Housebreaking. It carries 498 reviews at 3.87 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #215in Litter & Housebreaking
- Average rating
- 3.87 starsAmazon United States average 4.42 stars
- Average reviews
- 498per listing
- Listings tracked
- 20
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Cat Diapers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
14
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
4%
- Brand 148%
- Brand 225%
- Brand 310%
- Brand 45%
- Brand 55%
- Brand 63%
- Open — no brand owns it (3 brands, 4%)
Demand
Cat Diapers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Cat Diapers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cat diapers199K/yr
- cat diapers for male cat59K/yr
- cat diapers for female cats60K/yr
- cat diaper31K/yr
- diapers for cats19K/yr
- male cat diapers12K/yr
- paales para gatos6K/yr
- kitty diapers5K/yr
- cat diapers male5K/yr
- pet diapers for cats5K/yr
Reviews and returns
What reviews say buyers love and hate about Cat Diapers
We read the reviews and the return reasons for every product selling here.
“Sizing is off”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cat Diapers questions
Answered from the same tracked data.