- Flapen Score
- 47 / 100Ranks 2,474 of 3,978 Pet Supplies niches · −4 vs the category median of 5147
- Market size
- $320K/yr430K searches / yr
- 90-day growth
- -3.5%search demand this quarter
- Competition
- 63%top-5 click share · 9 brands · 14 sellers
Flapen Score
Cat Diapers against its category
The dotted line is the Pet Supplies average. Past it, Cat Diapers is stronger. Inside it, weaker.
Market
The Cat Diapers market on Amazon at a glance
Shoppers on Amazon United States searched for Cat Diapers 430K times last year and spent an estimated $320K. The top 5 brands take 93% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 4.5% of those searches ended in a purchase.
Shoppers searched for this 430K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $320K a year.
- Searches, last 12 months
- 430K
- Growth, 90 days vs prior 90
- -3.5%
- Conversion, latest week
- 4.5%
- Market size, estimated
- $320Ka year
- Peak month
- November1.2× the quietest month
- Top search term
- cat diapers199K searches a year
02 · Price
A sale here is worth $16.68.
Listings sell for $16.68 on average, from $6.35 to $26.65. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $16.68 that is $13K to $17K a year per listing.
- Average price
- $16.68inside the $15 to $100 sweet spot
- Price range
- $6.35–$26.65
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $13K–$17K
- Returns
- 4.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #215 within Litter & Housebreaking. It carries 498 reviews at 3.87 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #215in Litter & Housebreaking
- Average rating
- 3.87 starsAmazon United States average 4.42 stars
- Average reviews
- 498per listing
- Listings tracked
- 20
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Cat Diapers products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hartz Comfitables Cat Diapers Size S 16 Count Comfortable & Secure Fit Easy to Put On
- Price
- $16.48
- Rating
- 4.0/5
- Reviews
- 439
- Age
- 1y ago

Hartz Comfitables Cat Diapers Size XS 16 Count Comfortable & Secure Fit Easy to Put On
- Price
- $14.99
- Rating
- 4.0/5
- Reviews
- 439
- Age
- 1y ago

Hartz Comfitables Cat Diapers Medium 16 Count Comfortable & Secure Fit Easy to Put On
- Price
- $17.29
- Rating
- 4.0/5
- Reviews
- 439
- Age
- 1y ago

Wegreeco Cat Diapers Cat Diapers for Male Female Cats Spraying Incontinence Reusable Adjustable Highly Absorbent (3 Pack Small)
- Price
- $15.52
- Rating
- 3.5/5
- Reviews
- 81
- Age
- 1y ago

Pet Soft Disposable Cat Diapers - Diaper for Female & Male Cats Puppy Doggie Diapers for Female Dogs with Adjustable Foam Tail Hole X-Small (24Pcs PK Flowers)
- Price
- $19.75
- Rating
- 4.0/5
- Reviews
- 790
- Age
- 1y ago
Trending
estimated 90-day click momentum
Hi Sprout Reusable Cat Diapers Washable Cat Incontinence Diapers for Cats Spraying or Cats in Heat or IncontinenceAdjustable Kitty Diapers 3 Pack (XS)
- Price
- $16.26
- Rating
- 3.9/5
- Reviews
- 11
- Age
- 6mo ago

Hi Sprout Reusable Cat Diapers Washable Cat Incontinence Diapers for Cats Spraying or Cats in Heat or IncontinenceAdjustable Kitty Diapers 3 Pack (S)
- Price
- $18.47
- Rating
- 3.9/5
- Reviews
- 11
- Age
- 6mo ago

Pet Soft Disposable Cat Diapers - Diaper for Female & Male Cats Puppy Diapers Super Absorbent Fit for Dogs in Heat Period or Urine Incontinence 24pcs (XXS Pink)
- Price
- $16.79
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 9mo ago

Arm & Hammer for Pets Disposable Female Dog Diapers with Odor Control and Wetness Indicator Leak Resistant Dog Diapers for Incontinence and Heat Cycles Size X-Small 1215 in Waist 12 Count
- Price
- $6.35
- Rating
- 4.0/5
- Reviews
- 1,861
- Age
- 5y ago

Pet Soft Disposable Cat Diapers - Diaper for Female & Male Cats Puppy Doggie Diapers for Female Dogs with Adjustable Foam Tail Hole X-Small (24Pcs PK Flowers)
- Price
- $19.75
- Rating
- 4.0/5
- Reviews
- 790
- Age
- 1y ago
Newest
by launch date
Hi Sprout Reusable Cat Diapers Washable Cat Incontinence Diapers for Cats Spraying or Cats in Heat or IncontinenceAdjustable Kitty Diapers 3 Pack (XS)
- Price
- $16.26
- Rating
- 3.9/5
- Reviews
- 11
- Age
- 6mo ago

Hi Sprout Reusable Cat Diapers Washable Cat Incontinence Diapers for Cats Spraying or Cats in Heat or IncontinenceAdjustable Kitty Diapers 3 Pack (S)
- Price
- $18.47
- Rating
- 3.9/5
- Reviews
- 11
- Age
- 6mo ago

Pet Soft Disposable Cat Diapers - Diaper for Female & Male Cats Puppy Diapers Super Absorbent Fit for Dogs in Heat Period or Urine Incontinence 24pcs (XXS Pink)
- Price
- $16.79
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 9mo ago

Pet Soft Disposable Cat Diapers - Diaper for Female & Male Cats Puppy Doggie Diapers for Female Dogs with Adjustable Foam Tail Hole X-Small (24Pcs PK Flowers)
- Price
- $19.75
- Rating
- 4.0/5
- Reviews
- 790
- Age
- 1y ago

Pet Soft Disposable Cat Diapers - Diaper for Female & Male Cats Puppy Doggie Diapers for Female Dogs with Adjustable Foam Tail Hole Small (24Pcs GN Flowers)
- Price
- $21.69
- Rating
- 4.0/5
- Reviews
- 790
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
14
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 100%
Open market
4%
- Hartz48%
- Pet Soft25%
- wegreeco10%
- Hi Sprout5%
- Ypfyed5%
- Generic3%
- Open — no brand owns it (3 brands, 4%)
Demand
Cat Diapers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Cat Diapers search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cat diapers199K/yr
- cat diapers for male cat59K/yr
- cat diapers for female cats60K/yr
- cat diaper31K/yr
- diapers for cats19K/yr
- male cat diapers12K/yr
- paales para gatos6K/yr
- kitty diapers5K/yr
- cat diapers male5K/yr
- pet diapers for cats5K/yr
Reviews and returns
What reviews say buyers love and hate about Cat Diapers
We read the reviews and the return reasons for every product selling here.
“Sizing is off”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cat Diapers questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









