Cat Dental Water Additive
FailThe top 5 brands take 100% of clicks, so Cat Dental Water Additive is a Fail.
- Flapen Score
- 49 / 100Ranks 2,168 of 3,978 Pet Supplies niches · −2 vs the category median of 5149
- Market size
- $610K/yr233K searches / yr
- 90-day growth
- -16.6%search demand this quarter
- Competition
- 90%top-5 click share · 4 brands · 15 sellers
Flapen Score
Cat Dental Water Additive against its category
The dotted line is the Pet Supplies average. Past it, Cat Dental Water Additive is stronger. Inside it, weaker.
Market
The Cat Dental Water Additive market on Amazon at a glance
Shoppers on Amazon United States searched for Cat Dental Water Additive 233K times last year and spent an estimated $610K. All 4 brands take every click. Demand peaks in Apr. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 15.0% of those searches ended in a purchase.
Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $610K a year.
- Searches, last 12 months
- 233K
- Growth, 90 days vs prior 90
- -16.6%
- Conversion, latest week
- 15.0%
- Market size, estimated
- $610Ka year
- Peak month
- April2.1× the quietest month
- Top search term
- vetradent63K searches a year
02 · Price
A sale here is worth $17.42.
Listings sell for $17.42 on average, from $7.09 to $33.69. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 4,000 to 5,000 of them. At $17.42 that is $70K to $87K a year per listing.
- Average price
- $17.42inside the $15 to $100 sweet spot
- Price range
- $7.09–$33.69
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $70K–$87K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #52 within Health Supplies. It carries 9,744 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #52in Health Supplies
- Average rating
- 4.30 starsAmazon United States average 4.42 stars
- Average reviews
- 9,744per listing
- Listings tracked
- 7
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Cat Dental Water Additive products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Vetradent Water Additive 17 oz
- Price
- $13.99
- Rating
- 4.3/5
- Reviews
- 1,658
- Age
- 2y ago

Oxyfresh Premium Pet Dental Care Solution Pet Water Additive: Best Way to Eliminate Bad Dog Breath and Cat Bad Breath - Fights Tartar & Plaque - So Easy Just Add to Water! Vet Recommended 16 oz.
- Price
- $18.04
- Rating
- 4.3/5
- Reviews
- 39,944
- Age
- 5y ago

Vetradent Dental Wipes 60 ct
- Price
- $23.49
- Rating
- 4.3/5
- Reviews
- 617
- Age
- 2y ago

Vetradent Dental Spray 2 oz
- Price
- $14.00
- Rating
- 4.3/5
- Reviews
- 617
- Age
- 2y ago

Vetradent Powder Water Additive 300 gram
- Price
- $33.69
- Rating
- 4.1/5
- Reviews
- 96
- Age
- 2y ago
Trending
estimated 90-day click momentum
Dental Fresh Advanced Plaque & Tartar Support Water Additive for Dogs & Cats Helps Freshen Breath and Clean Teeth Without Brushing 17 fl oz
- Price
- $11.67
- Rating
- 4.3/5
- Reviews
- 25,155
- Age
- 11mo ago

Arm & Hammer Complete Care Dental Water Additive for Cats Cat Breath Freshener and Tartar Control No Brushing Required Odorless and Flavorless Cat Formula 8 Fl Oz - 2 Pack
- Price
- $7.09
- Rating
- 4.5/5
- Reviews
- 119
- Age
- 1y ago

Vetradent Dental Wipes 60 ct
- Price
- $23.49
- Rating
- 4.3/5
- Reviews
- 617
- Age
- 2y ago

Vetradent Water Additive 17 oz
- Price
- $13.99
- Rating
- 4.3/5
- Reviews
- 1,658
- Age
- 2y ago

Vetradent Dental Spray 2 oz
- Price
- $14.00
- Rating
- 4.3/5
- Reviews
- 617
- Age
- 2y ago
Newest
by launch date
Dental Fresh Advanced Plaque & Tartar Support Water Additive for Dogs & Cats Helps Freshen Breath and Clean Teeth Without Brushing 17 fl oz
- Price
- $11.67
- Rating
- 4.3/5
- Reviews
- 25,155
- Age
- 11mo ago

Arm & Hammer Complete Care Dental Water Additive for Cats Cat Breath Freshener and Tartar Control No Brushing Required Odorless and Flavorless Cat Formula 8 Fl Oz - 2 Pack
- Price
- $7.09
- Rating
- 4.5/5
- Reviews
- 119
- Age
- 1y ago

Vetradent Water Additive 17 oz
- Price
- $13.99
- Rating
- 4.3/5
- Reviews
- 1,658
- Age
- 2y ago

Vetradent Dental Wipes 60 ct
- Price
- $23.49
- Rating
- 4.3/5
- Reviews
- 617
- Age
- 2y ago

Vetradent Dental Spray 2 oz
- Price
- $14.00
- Rating
- 4.3/5
- Reviews
- 617
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 90% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
15
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
90%
Top 20: 100%
Open market
0%
- Vetradent71%
- Oxyfresh18%
- Dental Fresh5%
- Arm & Hammer5%
Demand
Cat Dental Water Additive search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr · busiest ÷ quietest = 2.1×
Search terms
Top Cat Dental Water Additive search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vetradent63K/yr
- vetradent water additive for dogs33K/yr
- cat dental water additive20K/yr
- cat water additive dental care14K/yr
- water additive for cats teeth16K/yr
- cat water additive12K/yr
- healthymouth cat water additive9K/yr
- water additive for cats5K/yr
- healthy mouth water additive for cats10K/yr
- vetradent water additive10K/yr
Reviews and returns
What reviews say buyers love and hate about Cat Dental Water Additive
We read the reviews and the return reasons for every product selling here.
“Didnt do anything for my dogs breath”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cat Dental Water Additive questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









