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Cat Dental Treat

Maybe

Buyers convert on 21.5% of searches. But the top 5 brands take 99% of clicks, so Cat Dental Treat is a Maybe.

Flapen Score
54
54 / 100
Top 34% of 3,978 Pet Supplies niches · +3 vs the category median of 51
Market size
$3.7M/yr1.3M searches / yr
90-day growth
-0.7%search demand this quarter
Competition
55%top-5 click share · 6 brands · 37 sellers

Flapen Score

Cat Dental Treat against its category

The dotted line is the Pet Supplies average. Past it, Cat Dental Treat is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Dental Treat market on Amazon at a glance

Shoppers on Amazon United States searched for Cat Dental Treat 1.3M times last year and spent an estimated $3.7M. The top 5 brands take 99% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 21.5% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 21.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.7M a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-0.7%
Conversion, latest week
21.5%
Market size, estimated
$3.7Ma year
Top search term
greenies cat treats459K searches a year

02 · Price

A sale here is worth $12.94.

Listings sell for $12.94 on average, from $5.24 to $21.37. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 10,000 to 12,500 of them. At $12.94 that is $129K to $162K a year per listing.

Average price
$12.94under the $15 to $100 sweet spot
Price range
$5.24–$21.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250K–300K
Units per listing a year
10,000–12,500
Revenue per listing a year
$129K–$162K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Treats. It carries 18,904 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#21in Treats
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
18,904per listing
Listings tracked
24

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Cat Dental Treat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

37

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

55%

Top 20: 95%

Open market

0%

  • Brand 189%
  • Brand 24%
  • Brand 33%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Cat Dental Treat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Black Friday '25Spike '26OctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3× · 10 of 12 months tracked

Search terms

Top Cat Dental Treat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • greenies cat treats459K/yr
  • greenies dental treats for cats141K/yr
  • cat dental treats182K/yr
  • greenies for cats60K/yr
  • dental treats for cats65K/yr
  • cat greenies56K/yr
  • dental cat treats34K/yr
  • cat teeth cleaning treats38K/yr
  • cat treats greenies41K/yr
  • feline greenies37K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Dental Treat

We read the reviews and the return reasons for every product selling here.

52%of positive reviews mention “Pet Friendly”
10%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Costly”
A buyer, on “Value For Money”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Cat Dental Treat questions

Answered from the same tracked data.