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Cat Dental Powder

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 100% of clicks, so Cat Dental Powder is a Maybe.

Flapen Score
54
54 / 100
Top 34% of 3,978 Pet Supplies niches · +3 vs the category median of 51
Market size
$396K/yr129K searches / yr
90-day growth
+9.0%search demand this quarter
Competition
90%top-5 click share · 4 brands · 22 sellers

Flapen Score

Cat Dental Powder against its category

The dotted line is the Pet Supplies average. Past it, Cat Dental Powder is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Dental Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Cat Dental Powder 129K times last year and spent an estimated $396K. All 4 brands take every click. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 15.2% of those searches ended in a purchase.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.2% of those searches ended in a purchase. Searches in the last 90 days moved +9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $396K a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
+9.0%
Conversion, latest week
15.2%
Market size, estimated
$396Ka year
Top search term
plaque off powder cat42K searches a year

02 · Price

A sale here is worth $20.14.

Listings sell for $20.14 on average, from $14.47 to $24.91. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,000 to 2,500 of them. At $20.14 that is $40K to $50K a year per listing.

Average price
$20.14inside the $15 to $100 sweet spot
Price range
$14.47–$24.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
2,000–2,500
Revenue per listing a year
$40K–$50K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #30 within Health Supplies. It carries 7,909 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#30in Health Supplies
Average rating
4.00 starsAmazon United States average 4.42 stars
Average reviews
7,909per listing
Listings tracked
9

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Cat Dental Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

22

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Brand 187%
  • Brand 28%
  • Brand 33%
  • Brand 42%

Demand

Cat Dental Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Black Friday '25Spike '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Apr, Dec · busiest ÷ quietest = 12.6× · 11 of 12 months tracked

Search terms

Top Cat Dental Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plaque off powder cat42K/yr
  • cat dental powder18K/yr
  • proden plaque off powder for cats13K/yr
  • dental powder for cats14K/yr
  • creno paws dental powder cats3K/yr
  • plaque off for cats5K/yr
  • plaque off cat8K/yr
  • cat plaque off4K/yr
  • plaqueoff for cats2K/yr
  • plaque off cats3K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Dental Powder

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Breathability”
17%of negative reviews mention “Indigestion”
0.1%of orders come back
“Diarrhea and vomiting”
A buyer, on “Indigestion”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Cat Dental Powder questions

Answered from the same tracked data.