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Cat Dander Wipes

Fail

The top 5 brands take 100% of clicks, so Cat Dander Wipes is a Fail.

Flapen Score
42
42 / 100
Ranks 3,174 of 3,978 Pet Supplies niches · −9 vs the category median of 51
Market size
$103K/yr54K searches / yr
90-day growth
+16.2%search demand this quarter
Competition
88%top-5 click share · 5 brands · 10 sellers

Flapen Score

Cat Dander Wipes against its category

The dotted line is the Pet Supplies average. Past it, Cat Dander Wipes is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Dander Wipes market on Amazon at a glance

Shoppers on Amazon United States searched for Cat Dander Wipes 54K times last year and spent an estimated $103K. All 5 brands take every click. Demand peaks in May. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 15.1% of those searches ended in a purchase.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.1% of those searches ended in a purchase. Searches in the last 90 days moved +16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
+16.2%
Conversion, latest week
15.1%
Market size, estimated
$103Ka year
Peak month
May1.7× the quietest month
Top search term
cat dander wipes17K searches a year

02 · Price

A sale here is worth $12.61.

Listings sell for $12.61 on average, from $5.00 to $26.66. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At $12.61 that is $13K to $16K a year per listing.

Average price
$12.61under the $15 to $100 sweet spot
Price range
$5.00–$26.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
1,000–1,250
Revenue per listing a year
$13K–$16K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Grooming. It carries 16,101 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#26in Grooming
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
16,101per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Cat Dander Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 176%
  • Brand 28%
  • Brand 36%
  • Brand 46%
  • Brand 53%
  • Open — no brand owns it (0%)

Demand

Cat Dander Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.7×

Search terms

Top Cat Dander Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat dander wipes17K/yr
  • burts bees cat wipes11K/yr
  • dander wipes for cats6K/yr
  • allergy wipes for cats4K/yr
  • cat allergy wipes4K/yr
  • pet dander wipes3K/yr
  • burts bees pet wipes3K/yr
  • cat dandruff wipes3K/yr
  • burts bees dander reducing cat wipes3K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Dander Wipes

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Smell”
20%of negative reviews mention “Smell”
0.4%of orders come back
“I don't like the smell”
A buyer, on “Smell”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cat Dander Wipes questions

Answered from the same tracked data.