Is cat counter deterrent profitable to sell on Amazon United States?

The niche generates $174K/yr across 29 tracked products. 10 of 12 products launched in the last 360 days are still selling. 90-day search growth is -32.9%. Flapen's verdict: Worth a look (51/100).

How competitive is the cat counter deterrent niche?

22 brands and 31 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in cat counter deterrent?

Top complaints mined from reviews: Functionality-Overall, Value For Money, Durability. The return rate is 3.0%.

When does demand for cat counter deterrent peak?

Demand is steady year-round — the busiest month runs 2.3× the quietest.

What does it cost to enter the cat counter deterrent niche?

Listings span $8.89–$163.39; the average listing price is $39.96 (sweet spot $15–$100). The average incumbent carries 1,418 reviews — the moat a new listing must climb.

cat counter deterrent

Worth a look

Shows a sweet-spot price point ($39.96 avg), but soft demand (-32.9% this quarter) keeps it on the watch list.

Avg price

Incredible$39.96

avg listing price — sweet spot $15–$100

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Brand share

Great57%

top-5 brand share — no brand owns this niche

Price range

Good$8.89–$163.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,418.24

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.0%

return rate — above 6% kills the launch gate

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Market size

Okay$174K

$174K/yr · 125K searches

Growth

Bad-32.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, cat counter deterrent is a $174K/yr Amazon United States market (125K searches/yr). The top 5 brands hold 57% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

cat counter deterrent market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $160K–$200K; units × avg price
Launch success: 83%; 10 of 12 new (360d)
Conversion rate: 3.5%
Avg BSR: #33
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 13.3%
Avg brand age: 33 months
Avg seller age: 169 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 rising

Sellers

Top-5 brand share

57%

Top 20: 98%

Top-5 click share

53%

Top 20: 90%

Open market

36%

Petfolio21%
PetSafe11%
Ley's10%
Mardili8%
piutezo7%
diloqio7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -32.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 2.3×

Open Trend

Top cat counter deterrent search terms

cat countertop deterrent45K/yr -50.8%3.5% conv.
cat counter deterrent24K/yr +2.8%3.1% conv.
how to keep cats off counters7K/yr -37.5%1.7% conv.
cat deterrent for counters5K/yr -9.0%3.1% conv.
countertop deterrent for cats6K/yr +47.6%1.5% conv.
keep cats off tables4K/yr -71.4%0.0% conv.
counter deterrent for cats3K/yr +36.0%1.0% conv.
cat deterrent for counter7K/yr +43.6%2.8% conv.
christmas tree cat deterrent11K/yr -2.0%0.0% conv.
cat christmas tree deterrent5K/yr -34.0%0.0% conv.

All search terms

Top cat counter deterrent products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 29 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Petfolio 12 Pack Scat Mat for Cats - 16 x 13 Inch Cat Spike Mat with 1 Inch Spike is A Perfect Pet Training Mat Device for Cat Repellent Indoor & Outdoor to Deter Cats & Other Animals for All Seasons

Petfolio$19.364.0★2,246 rev

PetSafe SSSCAT Motion Activated Automatic Spray Pet Deterrent for Cats and Dogs

PetSafe$59.302.8★920 rev

Leys 10 Pack Scat Mat for Cats 16x13 Inch Cat Deterrent Mat with Spikes Indoor/Outdoor Pet Training Mat Humane Repellent Animals Keep Pets Off Furniture Gardens & Lawns

Ley's$16.644.0★307 rev

Mardili 12 Pack Scat Mat for Cats with Spikes Cat Repellent Mat Deterrent Indoor Training Pads Keep Dogs and Cats Off Couch Bed 16 x 13 Inch Garden Scat Mats Outdoor

Mardili$19.384.2★342 rev

Aocoray 8 Pack Cat Deterrent Outdoor/Indoor Scat Mat Pet Deterrent Training Mats Keep Cats/Dogs Away Plastic Mats with Spikes 12 Sq.ft 16 x 13 Inches

Aocoray$14.104.1★1,082 rev

Newest

by launch date

diloqio Motion Activated Pet Deterrent Spray System for Cats & Dogs Odorless Pet Deterrent Senses Pets Up to 6 Feet Away Friendly & Safe

diloqio$59.52101 rev

1mo ago

Teyva Daily 15 Pack Cat Deterrent Mat for Counters 16 x 3 Inch Cat Repellent Mat with Spike Pet Training Pads Keep Cats Off Countertops Bed Sofa Window Indoor

Teyva Daily$19.9213 rev

3mo ago

Pet Elements Automatic Cat Deterrent Spray - Contactless Behavior Correction - Motion Activated Sensor Air Burst - Odorless - Non-Staining - Versatile Placement Dog & Cat Repellent Spray Indoor

Pet Elements$59.6910 rev

4mo ago

Cat Spray Deterrent System [ 3 Pack] Automatic Cat Deterrent Spray Motion Activated System for Cats & Dogs Odorless Pet Deterrent Senses Pets Up to 3 Feet Away Friendly & Safe Pet Deterrent Spray

diloqio$163.3928 rev

5mo ago

Ridgesun 12 Pack Cat Spike Mat with High-Low Spikes Interlocking Scat Mat for Cats and Dogs Clear Cat Deterrent Mat for Indoor Countertop & Furniture Outdoor Garden Dog Digging Stopper

Ridgesun$15.7326 rev

7mo ago

What buyers say about cat counter deterrent

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall12%

“quality ten out of ten for me”

Ease Of Use9%

“Ease of use”

Advertised Vs Actual Product9%

“Better than I expected”

Pet Friendly7%

“really helps keep my pet out of certain areas of the house”

Value For Money6%

“Good deal”

Weight Light4%

“Lightweight and easy to use”

Strength4%

“They are sturdy”

Escape Proof3%

“she hasn't escaped since”

Durability3%

“They are durable”

Adhesion/Stickiness3%

“Plenty sticky,”

What buyers complain about

Functionality-Overall19%

“Does not work right”

Value For Money11%

“especially for the price”

Durability7%

“it broke after a month also”

Adhesion/Stickiness6%

“not sticky enough”

Quality-Overall5%

“Bad quality”

Sharpness4%

“Too sharp”

Spray/Flow3%

“sprayed very erratically”

Ease Of Use3%

“so not easy to use”

Size-Overall3%

“Very small amount”

Charging3%

“Would not charge or power on”

Top return reasons

Functionality-Overall18%

Sharpness13%

Size-Overall11%

Advertised Vs Actual Product10%

Escape Proof8%

Material Quality6%

Adhesion/Stickiness5%

Defective Material/Parts4%