cat costume
Worth a lookShows no brand lock-in (top 5 brands take 45% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great45%top-5 brand share — no brand owns this niche
Avg price
Great$19.10avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Price range
Great$5.66–$44.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good829.89avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$403K$403K/yr · 3.2M searches
Growth
Okay+10.5%90-day search growth — must beat 0% to launch
Returns
Okay5.9%return rate — above 6% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, cat costume is a $403K/yr Amazon United States market (3.2M searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 56/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
cat costume market data
- Units sold / yr
- 40K–50K
- avg 250–500/product
- Revenue / yr
- $764K–$955K
- units × avg price
- Launch success
- 17%
- 1 of 6 new (360d)
- Conversion rate
- 0.7%
- Avg BSR
- #9,344
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 6.1%
- Avg brand age
- 34 months
- Avg seller age
- 179 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
37 falling
Sellers
43
Top-5 brand share
45%
Top 20: 81%
Top-5 click share
37%
Top 20: 72%
Open market
51%
- BIAOKS25%
- Puoyis6%
- Adolala5%
- DKRUW5%
- QWINEE4%
- OLAOLA4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.5% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 13.2×
Top cat costume search terms
- cat costume727K/yr
- cat costumes for cats only224K/yr
- cat costumes184K/yr
- cat costume for kids131K/yr
- costumes for cats140K/yr
- cat halloween costumes555K/yr
- costume for cats102K/yr
- cat costume women293K/yr
- cat costume for cats67K/yr
- black cat costume166K/yr
Top cat costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 45 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cat Wolf Fox Ears and Tail Costume Set with Bell Lace Choker
BIAOKS$18.094.6★143 rev
Pet Cat Bat Wings for Halloween Party Decoration Puppy Collar Leads Cosplay Bat Costume Cute Puppy Cat Dress Up Accessories
Puoyis$5.664.3★8,570 rev
Adolala Faux Fur Fox Tail Cat Wolf Set Plush Mask Fluffy Paw Gloves Halloween Christmas Party for Women
Adolala$21.874.5★727 rev
Cat Wolf Fox Ears and Tail Costume Set with Bell Lace Choker
BIAOKS$24.474.6★143 rev
OLAOLA Adult Onesie Black Cat Halloween Costume Animal One-Piece Pajamas
OLAOLA$34.054.5★1,328 rev
Newest
by launch date
DKRUW Adult Onesie Pajamas Animal One Piece Pink Leopard Cat Costume Halloween Cosplay for Women Men (Pink Leopard Cat Small)
DKRUW$27.72215 rev
Cat Wolf Fox Ears and Tail Costume Set with Bell Lace Choker
BIAOKS$24.47143 rev
6 Pack Funny Cat and Dog Wigs Soft Pet Cosplay Costume with Adjustable Straps for Halloween Christmas Party Dress-Up Ideal Gift for Pet Lovers
WCCDXGP$26.5018 rev
GOYOSWA Cat Halloween Costumes Pet Cat King Costume King Red Cloak Golden Crown Set Halloween King Prince Costumes for Cats Kitty Small Dogs
GOYOSWA$11.0330 rev
TBAMTBW Bee Cat Costume Cat Clothes for Sphynx Holiday Cats Hoodie Pet Cats Outfit Warm Kitten Clothes Dog Bee Costume Cosplay Pet Pajamas with Bees Stripes (XXS)
TBAMTBW$11.9612 rev
Trending
90-day click momentum
DKRUW Adult Onesie Pajamas Animal One Piece Leopard Cat Costume Halloween Cosplay for Women Men (Leopard Cat Medium)
DKRUW$40.074.3★
DKRUW Adult Onesie Pajamas Animal One Piece Pink Leopard Cat Costume Halloween Cosplay for Women Men (Pink Leopard Cat Small)
DKRUW$27.724.3★
ATOZ Unisex Children Animal Cat Onesie Halloween Costume Pajamas Christmas Cosplay Sleepwear For Boys Girls 10-11Y
ATOZ$22.364.1★
HSCTEK Black Cat Onesie Costume Adult Women Men Funny Pj Cosplay Blanket S
HSCTEK$34.314.6★
Cat Wolf Fox Ears and Tail Costume Set with Bell Lace Choker
BIAOKS$24.474.6★
What buyers say about cat costume
What buyers praise and complain about, mined from review topics.What buyers love
“So adorable fits good”
“Fantastic quality”
“Costume was fun”
“worth every penny”
“easy to use”
“Its very soft”
“As advertised”
“Absolutely adorable and comfortable”
“My kitten looks very cute in this”
“Its not heavy and its adjustable for the collar and crown”
What buyers complain about
“Too small”
“Awful felt and cardboard”
“looked a little cheap i wouldn't by it again”
“Stickers didnt stick well”
“Couldnt use it”
“the back zipper can break easily”
“Didnt work”
“Received a used set”
“Tail broke after wearing one time”
“Also is pretty tight around my waist”
Top return reasons
Common questions
- Is cat costume profitable to sell on Amazon United States?
- The niche generates $403K/yr across 45 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +10.5%. Flapen's verdict: Worth a look (56/100).
- How competitive is the cat costume niche?
- 37 brands and 43 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in cat costume?
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 5.9%.
- When does demand for cat costume peak?
- Demand peaks in Sep–Oct; the busiest month runs 13.2× the quietest.
- What does it cost to enter the cat costume niche?
- Listings span $5.66–$44.66; the average listing price is $19.10 (sweet spot $15–$100). The average incumbent carries 830 reviews — the moat a new listing must climb.