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Cat Costume

Maybe

The top 5 brands take only 45% of clicks. But buyers convert on only 0.7% of searches, so Cat Costume is a Maybe.

Flapen Score
56
56 / 100
Top 26% of 3,978 Pet Supplies niches · +5 vs the category median of 51
Market size
$403K/yr3.2M searches / yr
90-day growth
+10.5%search demand this quarter
Competition
37%top-5 click share · 37 brands · 43 sellers

Flapen Score

Cat Costume against its category

The dotted line is the Pet Supplies average. Past it, Cat Costume is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Cat Costume 3.2M times last year and spent an estimated $403K. The top 5 brands take 45% of clicks. Demand peaks in Sep–Oct. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $403K a year.

Searches, last 12 months
3.2M
Growth, 90 days vs prior 90
+10.5%
Conversion, latest week
0.7%
Market size, estimated
$403Ka year
Peak month
October13.2× the quietest month
Top search term
cat costume727K searches a year

02 · Price

A sale here is worth $19.10.

Listings sell for $19.10 on average, from $5.66 to $44.66. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At $19.10 that is $5K to $10K a year per listing.

Average price
$19.10inside the $15 to $100 sweet spot
Price range
$5.66–$44.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
5.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #9,344 within Apparel. It carries 830 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
6.1%
Average rank
#9,344in Apparel
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
830per listing
Listings tracked
45

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Cat Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

37 falling

Sellers

43

Top-5 brand share

45%

Top 20: 81%

Top-5 click share

37%

Top 20: 72%

Open market

51%

  • Brand 125%
  • Brand 26%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Cat Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350K250KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 13.2×

Search terms

Top Cat Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat costume727K/yr
  • cat costumes for cats only224K/yr
  • cat costumes184K/yr
  • cat costume for kids131K/yr
  • costumes for cats140K/yr
  • cat halloween costumes555K/yr
  • costume for cats102K/yr
  • cat costume women293K/yr
  • cat costume for cats67K/yr
  • black cat costume166K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Costume

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Size-Overall”
59%of negative reviews mention “Size-Overall”
5.9%of orders come back
“Too small”
A buyer, on “Size-Overall”59% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Cat Costume questions

Answered from the same tracked data.