Cat Collar with Name Tag

Shoppers searched for this 392K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.

Searches, last 12 months

392K

Growth, 90 days vs prior 90

+7.2%

Conversion, latest week

2.9%

Market size, estimated

$122Ka year

Peak month

October1.3× the quietest month

Top search term

personalized cat collar84K searches a year

Listings sell for $10.72 on average, from $5.76 to $20.81. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $10.72 that is $1K to $3K a year per listing.

Average price

$10.72under the $15 to $100 sweet spot

Price range

$5.76–$20.81

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

0.6%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #118 within Collars, Harnesses & Leashes. It carries 4,219 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

36%

Out of stock, average day

3.4%

Average rank

#118in Collars, Harnesses & Leashes

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

4,219per listing

Listings tracked

45

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

1Amazon's first-year sales bar

Average brand age

42 months