Cat Collar Toy
FailDemand is soft, at -61.3% this quarter, so Cat Collar Toy is a Fail.
- Flapen Score
- 29 / 100Ranks 3,876 of 3,978 Pet Supplies niches · −22 vs the category median of 5129
- Market size
- $6K/yr11K searches / yr
- 90-day growth
- -61.3%search demand this quarter
- Competition
- 96%top-5 click share · 6 brands · 11 sellers
Flapen Score
Cat Collar Toy against its category
The dotted line is the Pet Supplies average. Past it, Cat Collar Toy is stronger. Inside it, weaker.
Market
The Cat Collar Toy market on Amazon at a glance
Shoppers on Amazon United States searched for Cat Collar Toy 11K times last year and spent an estimated $6K. The top 5 brands take 96% of clicks. Demand peaks in Sep–Oct–Dec. Flapen scores it 29 out of 100, a Fail.
01 · Demand
An estimated 6.0% of those searches ended in a purchase.
Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -61.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.
- Searches, last 12 months
- 11K
- Growth, 90 days vs prior 90
- -61.3%
- Conversion, latest week
- 6.0%
- Market size, estimated
- $6Ka year
- Peak month
- October6.8× the quietest month
- Top search term
- cat collar toy5K searches a year
02 · Price
A sale here is worth $8.71.
Listings sell for $8.71 on average, from $4.94 to $13.21. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $8.71 that is $0 to $871 a year per listing.
- Average price
- $8.71under the $15 to $100 sweet spot
- Price range
- $4.94–$13.21
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$871
- Returns
- 2.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 44.8% of listings are out of stock. The average listing ranks #678 within Toys. It carries 157 reviews at 3.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 83%
- Out of stock, average day
- 44.8%
- Average rank
- #678in Toys
- Average rating
- 3.73 starsAmazon United States average 4.42 stars
- Average reviews
- 157per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Cat Collar Toy products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
11
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Brand 148%
- Brand 228%
- Brand 39%
- Brand 47%
- Brand 55%
- Brand 64%
Demand
Cat Collar Toy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Dec · busiest ÷ quietest = 6.8×
Search terms
Top Cat Collar Toy search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cat collar toy5K/yr
- cat toy collar2K/yr
- cat collar toy attached1K/yr
- collar cat toy658/yr
- cat neck toy636/yr
- cat collar with feather toy attached852/yr
- cat collar with toy attached715/yr
- cat toy that goes around neck346/yr
- cat toy collar feather45/yr
Reviews and returns
What reviews say buyers love and hate about Cat Collar Toy
We read the reviews and the return reasons for every product selling here.
“Kinda cheap made”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cat Collar Toy questions
Answered from the same tracked data.