Is Cat Chair profitable to sell on Amazon United States?

Flapen scores Cat Chair 47 out of 100 on Amazon United States, a Fail. Shoppers spend $34K a year across 72 tracked products. 11 of the 24 products launched in the last year cleared the first-year sales bar. Search demand grew -35.0% in the last 90 days.

How competitive is the Cat Chair niche on Amazon United States?

55 brands and 67 sellers compete in Cat Chair on Amazon United States. The top 5 Cat Chair products take 29% of clicks, and the top 5 brands take 40%.

What do buyers complain about in Cat Chair?

Cat Chair buyers on Amazon United States complain most about Size-Overall, Thickness, and Quality-Overall. An estimated 2.9% of orders come back.

When does demand for Cat Chair peak?

Search demand for Cat Chair on Amazon United States peaks in Jan–Sep–Dec, and the busiest month runs 3.6× the quietest.

What does it cost to enter the Cat Chair niche?

Cat Chair sells for $27.93 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $12.09 to $68.51. The average product has 2,487 reviews, the count a new listing must catch up to.

Cat Chair

Fail

Demand is soft, at -35.0% this quarter, so Cat Chair is a Fail.

Filters No Dominant Brand

Flapen Score: 47
47 / 100Ranks 2,474 of 3,978 Pet Supplies niches · −4 vs the category median of 51
Market size: $34K/yr77K searches / yr
90-day growth: -35.0%search demand this quarter
Competition: 29%top-5 click share · 55 brands · 67 sellers

Flapen Score

Cat Chair against its category

The dotted line is the Pet Supplies average. Past it, Cat Chair is stronger. Inside it, weaker.

47Fail

This niche Category average

See the method

Market

The Cat Chair market on Amazon at a glance

Shoppers on Amazon United States searched for Cat Chair 77K times last year and spent an estimated $34K. The top 5 brands take 40% of clicks. Demand peaks in Jan–Sep–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -35.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months: 77K
Growth, 90 days vs prior 90: -35.0%
Conversion, latest week: 1.6%
Market size, estimated: $34Ka year
Peak month: September3.6× the quietest month
Top search term: cat bed couch17K searches a year

02 · Price

A sale here is worth $27.93.

Listings sell for $27.93 on average, from $12.09 to $68.51. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $27.93 that is $0 to $3K a year per listing.

Average price: $27.93inside the $15 to $100 sweet spot
Price range: $12.09–$68.51
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 1K–2K
Units per listing a year: 0–100
Revenue per listing a year: $0–$3K
Returns: 2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #89 within Beds & Furniture. It carries 2,487 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings: 93%
Prime listings: 100%
Out of stock, average day: 14.9%
Average rank: #89in Beds & Furniture
Average rating: 4.50 starsAmazon United States average 4.42 stars
Average reviews: 2,487per listing
Listings tracked: 72

04 · Newcomers

11 of last year's 24 launches cleared the first-year sales bar.

24 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 24
Successful launches: 11Amazon's first-year sales bar
Average brand age: 26 months

Products

Top Cat Chair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

55 flat

Sellers

Top-5 brand share

40%

Top 20: 75%

Top-5 click share

29%

Top 20: 63%

Open market

56%

Brand 113%
Brand 210%
Brand 37%
Brand 46%
Brand 54%
Brand 64%

Demand

Cat Chair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Sep, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Cat Chair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

cat bed couch17K/yr +1.8%1.1% conv.
cat couches10K/yr -6.7%0.4% conv.
cat burrow bed10K/yr -24.9%1.2% conv.
couch cat bed5K/yr -13.6%0.4% conv.
self-warming heated cat bed6K/yr -68.0%1.9% conv.
burrowing cat bed5K/yr -51.2%1.7% conv.
self warming cat beds4K/yr -35.1%0.6% conv.
cozy cat house5K/yr -52.2%1.0% conv.
cat warmer bed4K/yr -67.9%1.9% conv.
cat warm4K/yr -80.2%1.6% conv.

Reviews and returns

What reviews say buyers love and hate about Cat Chair

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Pet Friendly”

13%of negative reviews mention “Size-Overall”

2.9%of orders come back

“doesnt fit”

A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Cat Chair questions

Answered from the same tracked data.

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