cat carpet protector for doorway
Skip itA concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$15.43avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Price range
Good$10.01–$22.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 6% kills the launch gate
Review moat
Okay1,602.7avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.5%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad$73K$73K/yr · 85K searches
Competition
Bad84%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, cat carpet protector for doorway is a $73K/yr Amazon United States market (85K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in May–Jul. Verdict: Skip it — 39/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
cat carpet protector for doorway market data
- Units sold / yr
- 5K–6K
- avg 500–750/product
- Revenue / yr
- $77K–$93K
- units × avg price
- Launch success
- —
- 1 of 1 new (360d)
- Conversion rate
- 5.5%
- Avg BSR
- #78
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 10.0%
- Avg brand age
- 37 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
10
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
6%
- Uross53%
- Oroonoko15%
- THAMIAO13%
- KittySmart7%
- Panther Armor4%
- KARASENO3%
- Open — no brand owns it (2 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.5% search growth over the last 90 days.Peak months: May, Jul · busiest ÷ quietest = 2.8×
Top cat carpet protector for doorway search terms
- doorway carpet protector from cats11K/yr
- cat scratch carpet protector9K/yr
- carpet scratch stopper6K/yr
- cat carpet scratch stopper4K/yr
- under door carpet protector cat6K/yr
- cat doorway carpet protector4K/yr
- under door cat scratch protector6K/yr
- doorway carpet protector for cats3K/yr
- cat carpet protector for doorway4K/yr
- carpet edge protector from cats3K/yr
Top cat carpet protector for doorway products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Uross Carpet Protector for Pets - Cat Scratch Guard Mat Anti Scratch Under Door Guard Easy to Cut Plastic 3.6FT
Uross$14.894.5★2,398 rev
THAMIAO Carpet Protector for cat Dog Anti Scratch Under Door Cat Scratch Protector Mat from Scratching Easy to Cut Non Slip Plastic Carpet Scratch Stopper Cat Scratch Guard Carpet 3.6FT(Clear 1pcs)
THAMIAO$10.014.3★294 rev
Carpet Protector for Pets Cat Carpet Protector Repellent Barrier for Doorway Corner Anti Scratch Under Door Cat Scratch Protector Mat Easy to Cut Plastic Stopper (Clear 3.6FT-1pack)
Oroonoko$13.754.4★586 rev
KittySmart Carpet Scratch Stopper-Stop Cats from Scratching Carpets at Doorways Instantly-PRECUT to Fit Your Door-Requires No Cutting or Modification-5 Year Warranty-Patented
KittySmart$22.814.5★5,787 rev
Uross Carpet Protector for Pets -3.6FT Black Round Corner Plastic Under Door Cat Carpet Protector for Doorway Anti Cat Scratch Carpet Protector Mat Stop Cats from Scratching
Uross$14.884.2★341 rev
Newest
by launch date
Borozo Carpet Protector for Cats & Dogs 3.6 Ft Clear PVC Doorway Mat Heavy Duty Anti Scratch Threshold Protector Non-Slip Pet Damage Guard
Borozo$19.8529 rev
Carpet Protector for Pets Cat Carpet Protector for Doorway Anti Scratch Under Door Cat Scratch Protector Mat Easy to Cut Plastic Stopper (Black 3.6FT-1pack)
Oroonoko$15.93586 rev
THAMIAO Carpet Protector for cat Dog Anti Scratch Under Door Cat Scratch Protector Mat from Scratching Easy to Cut Non Slip Plastic Carpet Scratch Stopper Cat Scratch Guard Carpet 3.6FT(Clear 1pcs)
THAMIAO$10.01294 rev
Uross Carpet Protector for Pets -3.6FT Black Round Corner Plastic Under Door Cat Carpet Protector for Doorway Anti Cat Scratch Carpet Protector Mat Stop Cats from Scratching
Uross$14.88341 rev
HugsandTails Pet Carpet Protector - Doorway Damage Deterrent and Scratch-Stopper for Cats Dogs and Pets Heavy-Duty PVC Runner Cut to Fit Clear 15 Inches x 48 Inches Made in The USA
HugsandTails$13.32830 rev
Trending
90-day click momentumBorozo Carpet Protector for Cats & Dogs 3.6 Ft Clear PVC Doorway Mat Heavy Duty Anti Scratch Threshold Protector Non-Slip Pet Damage Guard
Borozo$19.854.5★
Panther Armor Scratch-Proof Carpet Protector for Pets Plastic Rug Runner and Cover 12.2 x 43 inches Cat Scratch Protector for Doorway Stop Cat from Scratching Door Mat
Panther Armor$16.794.2★
Carpet Protector for Pets Cat Carpet Protector for Doorway Anti Scratch Under Door Cat Scratch Protector Mat Easy to Cut Plastic Stopper (Black 3.6FT-1pack)
Oroonoko$15.934.4★
THAMIAO Carpet Protector for cat Dog Anti Scratch Under Door Cat Scratch Protector Mat from Scratching Easy to Cut Non Slip Plastic Carpet Scratch Stopper Cat Scratch Guard Carpet 3.6FT(Clear 1pcs)
THAMIAO$10.014.3★
Carpet Protector for Pets Cat Carpet Protector Repellent Barrier for Doorway Corner Anti Scratch Under Door Cat Scratch Protector Mat Easy to Cut Plastic Stopper (Clear 3.6FT-1pack)
Oroonoko$13.754.4★
What buyers say about cat carpet protector for doorway
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to Use”
“As advertised”
“It's perfect to keep my cats from scratching furniture”
“Good quality, stays in place”
“Worth the money”
“Very durable”
“The size was accurate”
“It sticks well”
“Easy to clean”
“This is really good thick quality tape”
What buyers complain about
“Too small”
“Very sticky”
“The plastic is thick”
“wish it wasnt so expensive”
“It does not hook, connect, or grip the carpet”
“wasn't super easy either”
“Does not work”
“Do not like the color”
“Smells so bad”
“My cats tore it off within hours”
Top return reasons
Common questions
- Is cat carpet protector for doorway profitable to sell on Amazon United States?
- The niche generates $73K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.5%. Flapen's verdict: Skip it (39/100).
- How competitive is the cat carpet protector for doorway niche?
- 8 brands and 10 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in cat carpet protector for doorway?
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Thickness. The return rate is 2.9%.
- When does demand for cat carpet protector for doorway peak?
- Demand peaks in May–Jul; the busiest month runs 2.8× the quietest.
- What does it cost to enter the cat carpet protector for doorway niche?
- Listings span $10.01–$22.81; the average listing price is $15.43 (sweet spot $15–$100). The average incumbent carries 1,603 reviews — the moat a new listing must climb.