Cat Calming Diffuser

Shoppers searched for this 463K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 21.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.9M a year.

Searches, last 12 months

463K

Growth, 90 days vs prior 90

-5.5%

Conversion, latest week

21.5%

Market size, estimated

$3.9Ma year

Peak month

August4.8× the quietest month

Top search term

feliway refills288K searches a year

Listings sell for $39.32 on average, from $19.66 to $94.82. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At $39.32 that is $157K to $197K a year per listing.

Average price

$39.32inside the $15 to $100 sweet spot

Price range

$19.66–$94.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

4,000–5,000

Revenue per listing a year

$157K–$197K

Returns

0.5%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Health Supplies. It carries 13,116 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#19in Health Supplies

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

13,116per listing

Listings tracked

16

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

36 months