Cat Calming

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $410K a year.

Searches, last 12 months

154K

Growth, 90 days vs prior 90

-28.1%

Conversion, latest week

13.7%

Market size, estimated

$410Ka year

Peak month

September4.4× the quietest month

Top search term

purina calming care for cats27K searches a year

Listings sell for $19.45 on average, from $8.93 to $33.04. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,250 to 1,500 of them. At $19.45 that is $24K to $29K a year per listing.

Average price

$19.45inside the $15 to $100 sweet spot

Price range

$8.93–$33.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

1,250–1,500

Revenue per listing a year

$24K–$29K

Returns

0.4%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Health Supplies. It carries 3,631 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#37in Health Supplies

Average rating

4.03 starsAmazon United States average 4.42 stars

Average reviews

3,631per listing

Listings tracked

6

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

38 months