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Cat Breath Freshener

Maybe

An estimated 0.2% of orders come back. But demand is soft, at -26.4% this quarter, so Cat Breath Freshener is a Maybe.

Flapen Score
53
53 / 100
Top 38% of 3,978 Pet Supplies niches · +2 vs the category median of 51
Market size
$155K/yr125K searches / yr
90-day growth
-26.4%search demand this quarter
Competition
47%top-5 click share · 13 brands · 45 sellers

Flapen Score

Cat Breath Freshener against its category

The dotted line is the Pet Supplies average. Past it, Cat Breath Freshener is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Breath Freshener market on Amazon at a glance

Shoppers on Amazon United States searched for Cat Breath Freshener 125K times last year and spent an estimated $155K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $155K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
-26.4%
Conversion, latest week
10.0%
Market size, estimated
$155Ka year
Peak month
January2.1× the quietest month
Top search term
cat breath freshener39K searches a year

02 · Price

A sale here is worth $12.39.

Listings sell for $12.39 on average, from $2.42 to $36.64. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $12.39 that is $6K to $9K a year per listing.

Average price
$12.39under the $15 to $100 sweet spot
Price range
$2.42–$36.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$6K–$9K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #38 within Health Supplies. It carries 12,618 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#38in Health Supplies
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
12,618per listing
Listings tracked
27

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
52 months

Products

Top Cat Breath Freshener products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

45

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

47%

Top 20: 93%

Open market

19%

  • Brand 122%
  • Brand 218%
  • Brand 315%
  • Brand 410%
  • Brand 59%
  • Brand 67%

Demand

Cat Breath Freshener search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Cat Breath Freshener search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat breath freshener39K/yr
  • cat breath24K/yr
  • breath treatment for cats5K/yr
  • minties for cats8K/yr
  • cat bad breath8K/yr
  • cat mouth cleaner5K/yr
  • cat bad breath treatment8K/yr
  • fresh breath for cats5K/yr
  • cat fresh breath3K/yr
  • bad breath treatment for cats5K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Breath Freshener

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Pet Friendly”
16%of negative reviews mention “Breathability”
0.2%of orders come back
“with horrible breath”
A buyer, on “Breathability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cat Breath Freshener questions

Answered from the same tracked data.