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Cat Blanket

Maybe

The top 5 products take only 31% of clicks. But demand is soft, at -6.3% this quarter, so Cat Blanket is a Maybe.

Flapen Score
58
58 / 100
Top 19% of 3,978 Pet Supplies niches · +7 vs the category median of 51
Market size
$602K/yr1.1M searches / yr
90-day growth
-6.3%search demand this quarter
Competition
31%top-5 click share · 41 brands · 46 sellers

Flapen Score

Cat Blanket against its category

The dotted line is the Pet Supplies average. Past it, Cat Blanket is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Cat Blanket 1.1M times last year and spent an estimated $602K. The top 5 brands take 62% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $602K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-6.3%
Conversion, latest week
3.8%
Market size, estimated
$602Ka year
Peak month
December4.2× the quietest month
Top search term
cat blanket395K searches a year

02 · Price

A sale here is worth $14.74.

Listings sell for $14.74 on average, from $5.73 to $32.66. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $14.74 that is $7K to $11K a year per listing.

Average price
$14.74under the $15 to $100 sweet spot
Price range
$5.73–$32.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
$7K–$11K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #227 within Beds & Furniture. It carries 2,668 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.7%
Average rank
#227in Beds & Furniture
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
2,668per listing
Listings tracked
57

04 · Newcomers

5 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
5Amazon's first-year sales bar
Average brand age
31 months

Products

Top Cat Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

41 rising

Sellers

46

Top-5 brand share

62%

Top 20: 89%

Top-5 click share

31%

Top 20: 75%

Open market

32%

  • Brand 132%
  • Brand 29%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Cat Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Cat Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat blanket395K/yr
  • cat blankets for indoor cats146K/yr
  • kitten blanket46K/yr
  • cat blankets72K/yr
  • cat throw blanket63K/yr
  • kitten blankets20K/yr
  • pet blankets for cats44K/yr
  • cat blanket for women65K/yr
  • blankets for cats27K/yr
  • blanket for cats28K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Blanket

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Soft Feel”
37%of negative reviews mention “Size-Overall”
2.0%of orders come back
“Extremely small”
A buyer, on “Size-Overall”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cat Blanket questions

Answered from the same tracked data.