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Cat Balls

Maybe

The top 5 brands take only 38% of clicks. But the average product has 5,256 reviews to catch up to, so Cat Balls is a Maybe.

Flapen Score
62
62 / 100
Top 10% of 3,978 Pet Supplies niches · +11 vs the category median of 51
Market size
$614K/yr841K searches / yr
90-day growth
+1.9%search demand this quarter
Competition
35%top-5 click share · 39 brands · 79 sellers

Flapen Score

Cat Balls against its category

The dotted line is the Pet Supplies average. Past it, Cat Balls is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Balls market on Amazon at a glance

Shoppers on Amazon United States searched for Cat Balls 841K times last year and spent an estimated $614K. The top 5 brands take 38% of clicks. Demand peaks in Dec. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 7.9% of those searches ended in a purchase.

Shoppers searched for this 841K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $614K a year.

Searches, last 12 months
841K
Growth, 90 days vs prior 90
+1.9%
Conversion, latest week
7.9%
Market size, estimated
$614Ka year
Peak month
December1.8× the quietest month
Top search term
cat balls165K searches a year

02 · Price

A sale here is worth $9.28.

Listings sell for $9.28 on average, from $4.34 to $21.86. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At $9.28 that is $9K to $12K a year per listing.

Average price
$9.28under the $15 to $100 sweet spot
Price range
$4.34–$21.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
1,000–1,250
Revenue per listing a year
$9K–$12K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #60 within Toys. It carries 5,256 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
1.2%
Average rank
#60in Toys
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
5,256per listing
Listings tracked
46

04 · Newcomers

5 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
33 months

Products

Top Cat Balls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

39 falling

Sellers

79

Top-5 brand share

38%

Top 20: 85%

Top-5 click share

35%

Top 20: 81%

Open market

57%

  • Brand 110%
  • Brand 29%
  • Brand 37%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Cat Balls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '24Holiday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Cat Balls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat balls165K/yr
  • cat ball toy160K/yr
  • cat toy balls69K/yr
  • cat ball73K/yr
  • cat toy ball72K/yr
  • cat toys balls64K/yr
  • cat pom pom balls39K/yr
  • cat balls toys for indoor cats32K/yr
  • balls for cats28K/yr
  • cat ball toys24K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Balls

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Fun/Entertainment Experience”
16%of negative reviews mention “Durability”
1.2%of orders come back
“broke quickly”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Cat Balls questions

Answered from the same tracked data.