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Cat Amazing

Fail

Shoppers spend an estimated $48K a year here, so Cat Amazing is a Fail.

Flapen Score
42
42 / 100
Ranks 3,174 of 3,978 Pet Supplies niches · −9 vs the category median of 51
Market size
$48K/yr50K searches / yr
90-day growth
-7.9%search demand this quarter
Competition
66%top-5 click share · 10 brands · 17 sellers

Flapen Score

Cat Amazing against its category

The dotted line is the Pet Supplies average. Past it, Cat Amazing is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Amazing market on Amazon at a glance

Shoppers on Amazon United States searched for Cat Amazing 50K times last year and spent an estimated $48K. The top 5 brands take 93% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-7.9%
Conversion, latest week
4.5%
Market size, estimated
$48Ka year
Peak month
December2.3× the quietest month
Top search term
migipaws interactive cat toy9K searches a year

02 · Price

A sale here is worth $21.10.

Listings sell for $21.10 on average, from $9.72 to $36.27. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $21.10 that is $2K to $5K a year per listing.

Average price
$21.10inside the $15 to $100 sweet spot
Price range
$9.72–$36.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #92 within Toys. It carries 4,331 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#92in Toys
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
4,331per listing
Listings tracked
21

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Cat Amazing products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

17

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

66%

Top 20: 99%

Open market

5%

  • Brand 148%
  • Brand 240%
  • Brand 32%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (4 brands, 5%)

Demand

Cat Amazing search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.3×

Search terms

Top Cat Amazing search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • migipaws interactive cat toy9K/yr
  • cat box toy10K/yr
  • cat amazing7K/yr
  • migipaws4K/yr
  • catamazing7K/yr
  • cat toy box with lid5K/yr
  • cat amazing puzzle box4K/yr
  • catamazing toy3K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Amazing

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Fun/Entertainment Experience”
14%of negative reviews mention “Durability”
1.9%of orders come back
“broke quickly :”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Cat Amazing questions

Answered from the same tracked data.