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Carpet Cat Scratcher

Maybe

Products sell for $28.37 on average, inside the sweet spot. But shoppers spend an estimated $101K a year here, so Carpet Cat Scratcher is a Maybe.

Flapen Score
57
57 / 100
Top 22% of 3,978 Pet Supplies niches · +6 vs the category median of 51
Market size
$101K/yr131K searches / yr
90-day growth
+1.2%search demand this quarter
Competition
41%top-5 click share · 31 brands · 129 sellers

Flapen Score

Carpet Cat Scratcher against its category

The dotted line is the Pet Supplies average. Past it, Carpet Cat Scratcher is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Carpet Cat Scratcher market on Amazon at a glance

Shoppers on Amazon United States searched for Carpet Cat Scratcher 131K times last year and spent an estimated $101K. The top 5 brands take 50% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
+1.2%
Conversion, latest week
2.7%
Market size, estimated
$101Ka year
Peak month
August1.4× the quietest month
Top search term
carpet cat scratcher40K searches a year

02 · Price

A sale here is worth $28.37.

Listings sell for $28.37 on average, from $9.86 to $58.86. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $28.37 that is $0 to $3K a year per listing.

Average price
$28.37inside the $15 to $100 sweet spot
Price range
$9.86–$58.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #136 within Beds & Furniture. It carries 2,930 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
98%
Out of stock, average day
9.3%
Average rank
#136in Beds & Furniture
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
2,930per listing
Listings tracked
42

04 · Newcomers

3 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
3Amazon's first-year sales bar
Average brand age
32 months

Products

Top Carpet Cat Scratcher products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

31 falling

Sellers

129

Top-5 brand share

50%

Top 20: 94%

Top-5 click share

41%

Top 20: 84%

Open market

44%

  • Brand 116%
  • Brand 212%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Carpet Cat Scratcher search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Carpet Cat Scratcher search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • carpet cat scratcher40K/yr
  • cat carpet scratcher19K/yr
  • cat scratching post carpet16K/yr
  • carpet scratching post19K/yr
  • cat scratcher carpet14K/yr
  • fabric cat scratcher8K/yr
  • carpet cat scratching post8K/yr
  • carpeted cat scratching post6K/yr

Reviews and returns

What reviews say buyers love and hate about Carpet Cat Scratcher

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Pet Friendly”
15%of negative reviews mention “Durability”
1.8%of orders come back
“Broke within a week”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Carpet Cat Scratcher questions

Answered from the same tracked data.