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Cardboard Cat House

Maybe

Products sell for $26.59 on average, inside the sweet spot. But demand is soft, at -8.6% this quarter, so Cardboard Cat House is a Maybe.

Flapen Score
60
60 / 100
Top 14% of 3,978 Pet Supplies niches · +9 vs the category median of 51
Market size
$368K/yr800K searches / yr
90-day growth
-8.6%search demand this quarter
Competition
44%top-5 click share · 33 brands · 34 sellers

Flapen Score

Cardboard Cat House against its category

The dotted line is the Pet Supplies average. Past it, Cardboard Cat House is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cardboard Cat House market on Amazon at a glance

Shoppers on Amazon United States searched for Cardboard Cat House 800K times last year and spent an estimated $368K. The top 5 brands take 46% of clicks. Demand peaks in Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 800K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $368K a year.

Searches, last 12 months
800K
Growth, 90 days vs prior 90
-8.6%
Conversion, latest week
1.7%
Market size, estimated
$368Ka year
Peak month
December2.0× the quietest month
Top search term
cardboard cat house312K searches a year

02 · Price

A sale here is worth $26.59.

Listings sell for $26.59 on average, from $12.21 to $81.01. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $26.59 that is $7K to $13K a year per listing.

Average price
$26.59inside the $15 to $100 sweet spot
Price range
$12.21–$81.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$7K–$13K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 15.9% of listings are out of stock. The average listing ranks #173 within Beds & Furniture. It carries 1,480 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
98%
Out of stock, average day
15.9%
Average rank
#173in Beds & Furniture
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
1,480per listing
Listings tracked
41

04 · Newcomers

3 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
3Amazon's first-year sales bar
Average brand age
28 months

Products

Top Cardboard Cat House products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

33 falling

Sellers

34

Top-5 brand share

46%

Top 20: 89%

Top-5 click share

44%

Top 20: 82%

Open market

49%

  • Brand 113%
  • Brand 211%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Cardboard Cat House search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '24Spike '24Holiday '24Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Cardboard Cat House search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cardboard cat house312K/yr
  • cat cardboard house114K/yr
  • cat scratcher house94K/yr
  • cat scratch house52K/yr
  • cat house cardboard42K/yr
  • cardboard cat scratcher house33K/yr
  • cat house scratcher24K/yr
  • cat scratching house22K/yr
  • cat scratch house cardboard16K/yr
  • cat scratcher house cardboard11K/yr

Reviews and returns

What reviews say buyers love and hate about Cardboard Cat House

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Pet Friendly”
23%of negative reviews mention “Size-Overall”
1.8%of orders come back
“Bit small”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Cardboard Cat House questions

Answered from the same tracked data.