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51

carbon filter for aquarium

Worth a look

Shows a sweet-spot price point ($32.29 avg), but soft demand (-21.0% this quarter) keeps it on the watch list.

Market size 26Growth 15Conversion 60Competition 77Returns 86Price range 41Avg price 95Brand share 40Review moat 65Quality gap 50

Avg price

Incredible$32.29

avg listing price — sweet spot $15–$100

Returns

Great1.5%

return rate — above 6% kills the launch gate

Competition

Great38%

top-5 click share — an open shelf

Review moat

Good902.4

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$6.39–$211.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Market size

Okay$105K

$105K/yr · 63K searches

Growth

Bad-21.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, carbon filter for aquarium is a $105K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Feb–Mar–Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

carbon filter for aquarium market data

Units sold / yr
4K–5K
avg 100–250/product
Revenue / yr
$129K–$161K
units × avg price
Launch success
22%
4 of 18 new (360d)
Conversion rate
5.2%
Avg BSR
#556
Page quality
0%
Prime
100%
Sponsored
71%
Out of stock
0.0%
Avg brand age
26 months
Avg seller age
164 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

17 rising

Sellers

59

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

38%

Top 20: 79%

Open market

16%

  • Fluval62%
  • IFERLA8%
  • beaufan4%
  • Aolleteau4%
  • LWPLWA3%
  • Magluv3%
  • Open — no brand owns it (11 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.0% search growth over the last 90 days.
3K2KSpike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Nov, Dec · busiest ÷ quietest = 2.9×

Top carbon filter for aquarium search terms

  • fluval 407 replacement parts20K/yr
  • fluval 307 replacement parts13K/yr
  • fluval replacement parts8K/yr
  • fluval 407 parts7K/yr
  • fluval 306 replacement parts6K/yr
  • fluval 307 parts5K/yr
  • fluval parts4K/yr
All search terms

Top carbon filter for aquarium products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$3K6%$6K9%$9K12%$13K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 42 tracked products in this niche — three views at once, no toggling.

What buyers say about carbon filter for aquarium

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall24%

“Fits perfectly”

Filtration15%

“Great filter”

Value For Money12%

“Worth every Penny”

Quality-Overall11%

“Quality product does exactly as advertised”

Advertised Vs Actual Product9%

“As advertised”

Leak-Proof4%

“do not leak”

Compatibility-Overall3%

“Works for the 407”

Spray/Flow2%

“The spray bar works pretty well”

Ease Of Use2%

“Easy to use”

Ease Of Cleaning2%

“easy to rinse”

What buyers complain about

Filtration9%

“The quality of this brand-new filter was so poor”

Leak-Proof8%

“Leaked immediately”

Quality-Overall7%

“they've seen a recent quality decline”

Durability6%

“They break easily”

Product Condition6%

“Sold me a used item”

Value For Money6%

“Really cheap product especially for a ridiculous price”

Size-Overall5%

“does not fit model stated”

Ease Of Cleaning4%

“they are dirty”

Compatibility-Overall4%

“Not compatible with the canister as advertised”

Functionality-Overall3%

“Does not work”

Top return reasons

Size-Overall35%
Defective Material/Parts16%
Filtration12%
Compatibility-Overall8%
Leak-Proof6%
Product Condition4%
Advertised Vs Actual Product4%
Value For Money3%
Functionality-Overall3%
Spray/Flow1%

Common questions

Is carbon filter for aquarium profitable to sell on Amazon United States?
The niche generates $105K/yr across 42 tracked products. 4 of 18 products launched in the last 360 days are still selling. 90-day search growth is -21.0%. Flapen's verdict: Worth a look (51/100).
How competitive is the carbon filter for aquarium niche?
17 brands and 59 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in carbon filter for aquarium?
Top complaints mined from reviews: Filtration, Leak-Proof, Quality-Overall. The return rate is 1.5%.
When does demand for carbon filter for aquarium peak?
Demand peaks in Jan–Feb–Mar–Nov–Dec; the busiest month runs 2.9× the quietest.
What does it cost to enter the carbon filter for aquarium niche?
Listings span $6.39–$211.38; the average listing price is $32.29 (sweet spot $15–$100). The average incumbent carries 902 reviews — the moat a new listing must climb.