Can Cover

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months

96K

Growth, 90 days vs prior 90

+18.4%

Conversion, latest week

8.6%

Market size, estimated

$76Ka year

Peak month

July4.1× the quietest month

Top search term

silicone can cover38K searches a year

Listings sell for $9.27 on average, from $4.20 to $18.62. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $9.27 that is $2K to $5K a year per listing.

Average price

$9.27under the $15 to $100 sweet spot

Price range

$4.20–$18.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$2K–$5K

Returns

0.9%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #56 within Feeding & Watering Supplies. It carries 3,262 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

4.4%

Average rank

#56in Feeding & Watering Supplies

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

3,262per listing

Listings tracked

30

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

31 months