Calming Dog Toys

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months

73K

Growth, 90 days vs prior 90

-15.9%

Conversion, latest week

2.5%

Market size, estimated

$32Ka year

Peak month

April6.6× the quietest month

Top search term

calming toys for dogs24K searches a year

Listings sell for $18.02 on average, from $6.12 to $39.10. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $18.02 that is $0 to $2K a year per listing.

Average price

$18.02inside the $15 to $100 sweet spot

Price range

$6.12–$39.10

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.6%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #140 within Toys. It carries 11,527 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

3.2%

Average rank

#140in Toys

Average rating

4.17 starsAmazon United States average 4.42 stars

Average reviews

11,527per listing

Listings tracked

33

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

40 months